As Twitter kicks off its brand safety audit with the MRC, Facebook's finally starts

Twitter and Facebook move ahead with brand safety audits by MRC amid increasing pressure to mitigate extremist and false content on the platforms.
July 22, 2021

Twitter has signed a contract with the MRC to begin a "pre-assessment process," the company announced on July 21. The process is an initial step toward evaluating the platform's compliance with some of the brand safety standards measured by the industry metrics accreditation body, such as those related to ads served on Twitter's main timeline, user profiles, search results and in its Amplify pre-roll ad product. Read more below.

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Twitter and Facebook move ahead with brand safety audits by MRC amid increasing pressure to mitigate extremist and false content on the platforms.

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While the internet has exploded with how-to guides for candidates to create the most effective TikTok job application, a number of commentators are reluctant to embrace a scheme which could entrench biases.

For marketers, the tactic of householding is driving connections with consumers in personalized and relevant ways.

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This week’s Media Briefing looks at how the pandemic and the cookie’s eventual demise have created the conditions for the programmatic ad market that publishers have been pushing for, with a shift to private buying coinciding with prices pushing past pre-pandemic levels.

Even with the impending elimination of third-party cookies now on a longer timeline, publishers still need to shift to more first-party data collection.

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As the ad tech industry rewires itself around the contours of privacy, supply-side platforms are reinventing themselves (again). 

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Retailers, brands and publishers are fostering first-party relationships and obtaining fruitful first-party data by engaging with customers at multiple touch points.

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The U.K. media company has seen its e-commerce affiliate revenue increase by 56% in the first half of 2021 to represent more than 30% of its total revenue.

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The publisher’s Permissionless event will include the option for people to stream sessions virtually and is slated to mark the company’s fourth in-person event since last spring.

Since premiering a show on ESPN+ in 2019, Boardroom has stood up its own site and stretched into podcasting and newsletters but has been more restrained when it comes to video.
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