[Analysis] The No. 1 threat to your Amazon business

Premium Days

Enrollment for EcomCrew Premium is now open—but it won’t be for long. Sign up now for the mentorship and training you need to scale your business.

 

How to Protect Your Profit Margin

Ecommerce sellers need to keep an eye on their numbers because it’s easy to get lost in the (sometimes misleading) allure of revenue.

There are many threats to your Amazon business these days.

But one of them trumps the rest.

 

Brand Referral Bonus

We’ve always been advocates of driving external traffic to Amazon—they’re long-term and less expensive. We even have a course focused on this topic because we know sellers are always looking for ways to avoid burning cash on PPC ads.

Amazon recently launched a program that further incentivizes brand owners for driving external traffic to the platform. The brand Referral Bonus Program encourages sellers to link more often to their Amazon listings instead of their Shopify stores, for example.



Here’s a quick summary of the program:

  • It’s available only for Brand Registry members.
  • The bonus rate depends on the product’s category.
  • It will take at least two months before the bonus can be used to account for things such as customer returns.

For sellers who are not members of Brand Registry, they can always enroll in the Amazon Associates Program to monetize their external traffic marketing efforts.

 

Fake Review Spotter Removed

Fakespot, an app that claims to detect fake product reviews, has been removed from the App Store after Amazon asked Apple to do so.

The app aims to put an end to ecommerce fraud. Fakespot gives letter grades to listings, and consumers who trust in its algorithm will be influenced by its analysis, i.e., they’re gonna buy what the app tells them is a good product.

So what got Amazon’s panties up in a bunch? It says Fakespot was wrapping its website and can potentially compromise customer data.

They sound pretty upset for a company that’s been accused of using seller data to develop its own products.

 

Amazon May Have Found Your Lost Inventory

We don’t know if Amazon had KonMari’d their warehouses lately, but they sure found some extra items there. They even started returning them to their owners, most of whom aren’t expecting it.

Many sellers have been informed that they will be assigned unallocated inventory.  

“We are contacting you because we've identified you as the owner of inventory that had not been previously allocated to your account due to an error in one or more of your shipments to an Amazon fulfillment center.”




It’s still unclear to some of the sellers whether the products are really theirs and whether they would still be good enough to sell.

If you’re one of those who received a similar message, we want to know this: did it spark joy or just confusion?

 

Prime Day Isn’t Over Yet

When is Prime Day 2021?

The answer is not so straightforward. You’ll have to ask which country is referred to.

Because if you remember, Canada and India haven’t had theirs yet. COVID hit these countries hard enough that Amazon had to cancel the annual sales event.

Canada reportedly won’t have its Prime Day this year, but India's will be on July 26 to 27.

 

You Paid For This

Some statements are true, some are insensitive. Uncle Jeff’s latest remark, unfortunately, was both.

After flying to space for a couple of minutes, Jeff expressed his gratitude to “every Amazon employee and every Amazon customer” because they “paid for all of this.”

While this is true, it got a lot of flak, opening up questions about the billionaire’s tax payments and the hourly wages of Amazon workers.

But it seems like Jeff forgot to specially mention third-party sellers in that brief moment of gratitude, especially since PPC ads are one of Amazon’s biggest income drivers.

Speaking of PPC, we’ve done an overhaul series of our PPC numbers. You can read about it here or if you’re in need of something to listen to while on your way to the gym, there’s also a podcast version.

Older messages

Business isn’t improving? EcomCrew Premium can help.

Wednesday, July 21, 2021

Get Unlimited 1-on-1 Help for $125/month Hey Reader, Starting an online business is easy. Even high-schoolers are doing it these days. Scaling the business is where the pain's at. This is where we

Foolproof ways to get your products to page 1

Tuesday, July 20, 2021

Hey Reader, We're having a public webinar on July 22 at 10 AM (PST). The goal: Get your products on page 1 of Amazon's search results The conditions: No black hat tactics, no additional costs

EcomCrew Premium Is Open: 7 Days Only

Monday, July 19, 2021

Get Unlimited 1-on-1 Help for $125/month Hey Reader, Rollups are on a roll. If you decide to sell your business today, will you get a worthy offer? Even if you don't intend to let go of your

Monopoly, the return [Trending Keywords]

Friday, July 16, 2021

Hey Reader, Not only have the hottest temperatures swept across the Pacific Northwest, but they've also reached the Amazon market. Today, EcomCrew presents you the top 10 hottest keywords from June

[Webinar] Why you’re missing out on 55% of sales

Friday, July 16, 2021

Hi Reader, Our research has revealed that over 55% of sales go to just the top 3 listings on Amazon. Luckily, snagging a top 3 spot is not just about sales volume. This July 22 at 10 AM (PST), we'

The leadership in journalism’s top jobs is growing more diverse

Wednesday, July 28, 2021

A small but heartening sign that newsrooms are making good on their promises to change. Medialyte The leadership in journalism's top jobs is growing more diverse By Mark Stenberg – 28 Jul 2021 –

Are Businesses Seeing Summer Slumps [Data + Trends to Know]

Wednesday, July 28, 2021

To help brands navigate the changing landscape, we dove into data from 103K+ companies to find summer business trends. HubSpot Marketing Blog July 28, 2021 are businesses seeing a summer slump Are

About that Simone Biles moment

Wednesday, July 28, 2021

INC. THIS MORNING About that Simone Biles moment Good morning, When Simone Biles pulled out of the women's gymnastics team final at the Olympics Tuesday after a bad landing on her vault, it was a

LinkedIn looks to premium publishers as a way to drive subscriber revenue

Wednesday, July 28, 2021

The pilot program is designed to drive subscriber revenue for both participating publishers as well as LinkedIn. July 28, 2021 LinkedIn quietly launched a pilot program last month called LinkedIn

Office life is preparing to make a comeback

Wednesday, July 28, 2021

The great work-from-home experiment moves on to its next phase. Hey there, For all the extroverts in the world, the long-awaited return to the office feels tantalizingly close. For many of us, the

Tesla Made Money Selling Cars. Really.

Wednesday, July 28, 2021

Read in browser > The Signal July 28, 2021 Good morning! Amazon may start accepting crypto as payment. Alright, before you start rushing to the website to check how they're offering exchange

Behind-The-Scenes of my first course (numbers included)

Tuesday, July 27, 2021

Friends, family & countrymen, ​ I wanna share some learnings from teaching my first "online course" last month. I made just a smidge over $100k for the month (not bad!). ​ I put the $$$

The 3 Biggest Myths About 4-Day Workweeks

Tuesday, July 27, 2021

Tuesday, July 27, 2021 Lead A New Report Reveals How Businesses Should Address DEI Hiring Efforts in the Post-Pandemic Age HR/Benefits The 3 Biggest Myths About 4-Day Workweeks, According to a CEO Who

💎 5 Tweet Tuesday 💎 - Shaan's favorite tweets this week

Tuesday, July 27, 2021

SHAAN'S 5 TWEET TUESDAY Back again with 💎 My 5 Favorite Tweets 💎 of the week. #1 💎 Mario Gabriele 🦊 @mariodgabriele Harvard Business School is an incredible media company. - $262M in 2020

July 27 - Target reports diversity progress | Fabletics is ThredUp's next partner

Tuesday, July 27, 2021

Fabletics launches resale program; Target reports 25% increase in Black representation at the officer level; Stores may soon use one-third of their space for e-commerce fulfillment: report; Bed Bath