Product Habits - The best SaaS products with a free plan

 Hiten's Pick 

The Highest Forms of Wealth

What does it mean to be wealthy? Morgan Housel recently wrote an article about what he considers to be the three highest forms of wealth—and I think he's spot on. This is one of my favorite lines: "Money buys happiness in the same way drugs bring pleasure: Incredible if done right, dangerous if used to mask a weakness, and disastrous when no amount is enough." To what degree do you have these forms of wealth in your life?


Making Scheduling Comfortable and Fast

Calendar scheduling tools face a few big challenges: It feels awkward to send a scheduling link and it leaves you open for people booking suboptimal meeting times with you. SavvyCal is looking to solve both of those problems. Here's how

Simple Frameworks for Success

I really enjoy listening to Sam Parr and Shaan Puri's podcast, "My First Million." This episode with HubSpot CTO Dharmesh Shah was no exception. They dive into plenty of topics like cryptocurrency, unintentional growth hacks, and company culture. But I was most fascinated by how Dharmesh thinks about money as a billionaire. If you're looking for something thought-provoking to listen to this week, check out this podcast episode


Managing Product Development

When building a new product, one of the most important steps is prioritizing what to work on. Everything feels critical in the beginning, so as Ryan Singer notes, you have to get good at asking questions like:

  • How valuable is this from the perspective of the customer's problem? 
  • How necessary is this, from nice-to-have to must-have?
  • How good should this particular piece be to call it "done"?
Prioritize the parts of product development that will teach you the most about how to solve the core problem, and you'll be in good shape.

Not All Metrics Are Good Metrics

It's all too easy to focus on vanity metrics that look good on paper but don't paint an accurate picture of success or provide actionable feedback. At best, vanity metrics aren't helpful. At worst, they divert your attention in the wrong direction. When choosing what you are going to measure, it's better to focus on outcomes over outputs

 Marketing & Sales 

How To Acquire Customers Through LinkedIn

This is a great playbook for acquiring customers on LinkedIn. If you're a B2B startup, it's important to have a presence on the platform. After reading this, you'll see why LinkedIn organic is better than LinkedIn ads and how thoughtful content contributions can help you drive off-platform conversion. I recommend bookmarking this one

8 Essential Talks About Startup Growth

In the early stages, most startups don't have a big growth marketing budget. One of the best hacks is learning directly from people who have helped their companies achieve remarkable growth. These eight videos will teach you about what sets $100M+ companies apart, how to utilize network effects, and how to build a marketing moat that keeps competitors at bay.

How Netflix Acquired 200M+ Paying Customers

This is a great tweet thread about how Netflix (originally known as Kibble, if you can believe it) became an entertainment streaming giant. I'm fascinated by the company's maniacal focus on four key pillars: personalization, original content, viewing experience, and interactive storytelling. Which part of the company's growth strategy most surprises you?

Growth Skills Assessment Test

How do your skills stack up against some of the top startup growth professionals? This free test takes about 45 minutes and will help you identify your core competencies and blind spots. Based on your results, the site will offer up a study plan to help you address your weak points and accelerate your career. It's worth giving this a try.

Open Decision-Making

Every company has a decision-making philosophy—even if they haven't consciously articulated it. On one end of the spectrum, you'll find companies that make decisions behind a closed door with just a few people. On the other end, you'll find a bottom-up approach involving lots of input from many people. Two-time CEO John Ousterhout advocates for the latter approach. His explanation for why is worth reading

How Yelp Thinks About Engineering Management

I thought this recount of how engineering management works at Yelp was fascinating. It covers what engineering management is (and isn't) and what makes it different from traditional engineering roles. It's a helpful read for all managers—even if you don't work on an engineering team. Ultimately, the goal is the same: Assume responsibility for people's motivation, well-being, and career growth on a team. 

 Insight of the Week 
The Best SaaS Products With a Free Plan

This past week on Twitter, I asked people what their favorite SaaS products with a free plan were. The list is full of gems. A few of my personal favorites echoed by others include Amplitude, Notion, Canva, Grammarly, and Figma. Check out the full list of favorites here

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