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July 26 - The rise and fall of Reebok | ThredUp acquires resale company Remix

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Daily Dive

July​ 26,​ 2021 | Today's news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
In April, when I messaged Reebok's founder, Joe Foster, on LinkedIn — I wasn't expecting much. At most, I imagined he would respond to me saying he wasn't interested in chatting. Instead, I found an eager conversationalist who was more than happy to talk about the company he founded in 1958.

From there, my story only grew. Soon I had also talked to Paul Fireman, Reebok's long-time CEO and owner, and Paul Litchfield, perhaps best known for his role in developing The Pump basketball shoe.

I'll confess that I knew very little about Reebok before doing this story, other than that it was one of the key brands under Adidas. I didn't remember much about the company, and I wasn't alive in the '80s when it had its heyday. I was shocked when I heard Reebok had once been bigger than Nike, given how dominant Nike has become over the years. The rest of the history was just as fascinating to me, especially as Reebok is on the verge of being sold by Adidas.

Today, we're debuting my profile on Reebok, which takes a long (really long) look at the brand's history, through some of the people that were there. The whole story will be available right here starting today, but we'll also be pointing out a new chapter every day throughout the week. We hope you find the company's extensive history as fascinating as we did. And as always, let us know what you think.

Cara Salpini
Senior Editor, Retail Dive
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