Guide: Name brand vs. house label? What consumers want

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House labels vs. name brands?
What consumers care about
Get the guide
Nearly a quarter of consumers say they've been spending more on private labels than name brands throughout the pandemic. Predict the next wave of purchase drivers by understanding what your target audience thinks about brands and labels.

In our guide, Do Labels Matter, you'll learn:
  • How COVID-19 changed how consumers think about house brands
  • What attributes are the most important purchase drivers
  • The solutions you can harness to understand how to win back or win over consumers post pandemic
  • 6 tips on how to collect data that will help your brand compete against lower-cost competitors

Get the guide

Want to reach 122,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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