Mail Privacy Protection Hub

You’ve heard it by now: Apple’s Mail Privacy Protection is coming soon. And like many of you, here at Litmus we’ve been doing the digging, crunching the numbers, and prepping our email programs since the news broke.

Every so often, our email worlds experience a shake-up. Remember when tabs were first introduced in Gmail? And when GDPR came into effect? In the moment, panic ensued—but reality is, we made it to the other side just fine. (Wasn’t so bad after all, right?)

While we can’t predict the future, we can arm ourselves with all the data and facts to keep emailing with ease. Visit our Mail Privacy Protection Hub for all the resources you need to understand Apple’s Mail Privacy Protection and its impact on email marketing.

Jaina Mistry
Snr. Manager of Email Marketing

I’m curious: Would you refer your fellow #EmailGeeks to Litmus Weekly in exchange for swag or other goodies? Yes! | Nope

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illustration of a book open to a bookmarked page

My lunch time reading list

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Who else is where Mary's at?

@marybaguil on twitter: Emailer marketers* trying to figure out what iOS 15 means for their email program: Bo Burnham with a blue and pink spotlight on him saying 'God...God damn it.' *Me

Hello, hello! I’m Jaina Mistry—your host for this week’s Litmus Weekly.

When I was growing up, I wanted to be a vet, heart surgeon, VFX programmer, or even a police officer. But 15 or so years ago I fell into email marketing and haven’t looked back. I like to believe that email chose me.

Flying the from Phoenix, Arizona. But I’m curious about where you’re reading this week’s Litmus Weekly from? Under a palm tree, the top of a mountain—somewhere more/less glamorous?

Everything we know about Mail Privacy Protection, get inside your CMO’s mind, and more

Mail Privacy Protection Hub

My lunch time reading list

Who else is where Mary's at?

Hello, hello! I’m Jaina Mistry—your host for this week’s Litmus Weekly.

Older messages

How testing boosts ROI, our Mail Privacy Protection Survival Guide, and more

The future of email teams, an update on Litmus Live, and more

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