5 August, 2021

• The next best thing to reading your CMO’s mind? Downloading our CMO’s Guide to Email ROI. Know the tactics you can do to increase email returns and wow your CMO.

• Open rates are iffy. FACT. Read rate on the other hand can give you insight into how your audience engages with your email—especially when a click isn’t the only goal.

• On the topic of unreliable opens: We’ve got a slick new report in Litmus that shows how many of your subscribers use Apple Mail. Say hello to the Apple Audience Report.

• The holiday season is looming. But how do you create season’s greetings emails that are upbeat, inclusive, and effective? We dive into the dos and don’ts with examples.

My lunch time reading list

• With the reputation that email marketing has, building trust in the inbox is challenging. BIMI can help and increase confidence in email by 90%! Wow.

• VML in Email? Yes you can! Check out the research and development StyleCampaign have been doing, plus samples you can send to yourself.

• Rémi calls this a masterpiece: 922 pages detailing how Microsoft Office (including Outlook) differs from standards it implements. He shared some key points of interest.

Who else is where Mary's at?