Growth Stacking - #GrowthStacking Updates

​Coronavirus retro​

It’s wild to look back at my posts from late Feb and March 2020 and notice that I… had all these explanations for breathlessness and “colds” and we both actually had coronavirus. Thomas and I were both sick on and off for 3 months. I had a daily fever and breathlessness for just under 100 days. Because it was punctuated by fake-out periods of two to five days where all symptoms receded, it took until late March to recognize that we, in fact, absolutely had coronavirus.

My sense of smell still hasn’t recovered.

But overall, I’m fine.

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​2021: Looking at the stats in July​

Finally in the space to do some number crunching… and here’s the good news:

Our trial to retained customer since Jan 1, 2021 is 49%!

We’ve added fewer new customers this year so far (I’ve done literally zero marketing), but that’s such a positive sign.

For the last 3 months YoY, our net volume is up almost 1%, and spend per customer is up 11%.

Are the actual numbers making me happy? No. But are we nevertheless in a much better place? Absolutely.

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