First 1000 - 📅 Superpowered (YC S19)
This issue originally ran in March 2021, and since then First 1000 had X6 its subscriber count. Given the number of requests I have received of people asking me to help them with their launch, I thought it may be worthwhile to rerun this issue which talks about how to successfully launch a product on Product Hunt. 🤔 A bit of an introSuperpowered is an awesome product! It is a new twist on Calendars. With one shortcut (CMD+J) you can automatically join the next meeting on your calendar…and it gives you an elegant view of your calendar straight from your menu bar! People love Superpowered, so I reached out to the founders (4 undergraduate students at the University of Waterloo in Canada) to hear more about their story and how they got their very first customers. The answer to those of you who are curious is Product Hunt 🚀 A Successful launch is worth hundreds of thousands of cold emails.
As many of you already know, I launched this newsletter on Sunday on Product Hunt (and landed in #1 thanks for the love <3). What you don’t know is that I followed the Product Hunt Teardown that the team at Superpowered shared with me when I conducted this interview a just a week before my launch. So there goes the story of how Superpowered acquired their first 100s of paying users from a Product Hunt launch.
When the team at Superpowered launched their product, they had the core functionality working but things like “free trial” and gatewalling people didn’t actually exist. The good news is, they offered a two-week trial, so they had two weeks to figure it out! Speed of execution is a lost art!
The team at Superpowered started working on their launch two weeks ahead of time. “Working on their launch” encompassed 4 things
When you launch on Product Hunt, you are competing with a large swath of companies both big and small (and a lot of creators). The nice thing though is many of those more established organizations start their working day at 8,9,10 am (this is assuming a large portion of PH launches are from people located in North and South America). Launch at 12:01am PST and make sure you have supporters ready in those hours to give you a nice boast. It is much easier to climb the rankings at 1 am PST than it is at 9am and it is a reinforcing cycle -> The higher you are -> the more visibility you get -> the more organic upvotes you get -> the harder it is for someone to take your spot later on in the day.
Everyone on the team blocked off the entire day they were launching and dedicated 101% of their energy to making it successful. From doing outreach, to fixing any bugs that come up, to replying to comments. They went all hands on deck…and it worked out just fine I would say😉 See it for yourselfif you want to check it out for yourself, you can still get 2 weeks for free by pressing the button below. This is it for today😉, See you next Sunday, Imagine the only time I write about a company in your domain you accidentally miss it because of some random email algorithm 💩. |
Older messages
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Monday, August 9, 2021
+ Growing through an early adopter community
👟 Nike
Sunday, August 1, 2021
The story of a 7 year pivot, a hostile takeover, and behind the scenes on the creation of one of the most beloved brands in the world. The Nike case study is the best one yet!
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Hello folks 👋, First of all, I would like to welcome the 2023 new members to our little family 👨🏽🍼 since last week. First 1000 is this close(👌) to 20000 members. Today's case study is on Tiktok.
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