B2B Marketer’s Roadmap to Account-Based Success

Hi Reader,

Are you looking for an actionable roadmap to help you build and optimize your B2B marketing strategy?

If so, The Clear & Complete Guide to Account-Based Experience (ABX) is for you.

Written by Jon Miller, the original Marketo co-founder and now Demandbase CMO, the book outlines everything Jon has learned from 20+ years in B2B marketing – including insights from top B2B marketing leaders, practical tips, and worksheets to teach you how to:

• Budget for your marketing and account-based programs,
• Build an all-star team with an account focus that leverages your current team,
• Create a trustworthy brand that will amplify the success of your entire go-to-market,
• Use intent and engagement insights to reach your best accounts with the right content, at the right time,
• Organize your data to orchestrate relevant, trusted marketing and sales actions throughout the B2B buyers’ journey, and
• Track and measure your account programs to prove ROI and scale.