Curbside pickup strategies for the holidays
With holiday campaign preparations in the works, curbside pickup shouldn’t be an afterthought. In our curbside guide, we outline four key personas — the new shopper, the loyal customer, the BOPIS beginner and the pickup pro — and how to cater to these individual shopping behaviors.
Brands like Target, Best Buy and The Home Depot have strong buy online, pickup in-store programs worth emulating. Download the guide to learn more about the segmentation strategies and messaging tactics that these brands and others are using. 
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