Product Collective - When to listen to your customers

Acting on Product Feedback

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Actionable Insights: What they are, why they’re important, and how to get them. We spend lots of time, energy, and effort getting feedback and insight from customers. Gathering information is an important thing to do. But what’s most important is what you do with the information you get. The way you collect information matters too. How do you make sure you get the right information to inform business decisions? Suvi Lindfors covers what actionable insights are, why they’re important, how to collect the information you want and some tips on taking action.

(via @lumoame)

Powerful Examples of How to Respond to Negative Reviews and Positive Reviews. Online reviews give people a way to share their experiences with businesses and with fellow consumers.. This makes it extremely important for companies to learn how to respond to negative reviews as well as positive customer feedback. The folks at ReviewTrackers looked at 200,000 review responses in their database to provide suggestions for acting on reviews on your product, whether they’re negative, positive, or neutral. 

(via @reviewtrackers)

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What’s The Product Manager Career Path And 6 Tips To Speed It Up

Thinking about a career in product management? Already a product manager and looking to move up to the next level? You’ve come to the right place, friend. Here, we’ll go over the path a product management career may take as well as some entries onto the path itself.

If you build it, will they come?

Last night in Dyersville, Iowa, Major League Baseball made history by fielding its very first game ever in the state of Iowa. More specifically, the Chicago White Sox defeated the New York Yankees when Tim Anderson smashed a game-winning home run into the cornfields planted beyond right field. It was a “made for TV” ending to a game that took place as an homage to the 1989 classic, Field of Dreams. In fact, the field that the game was played on was just steps away from the actual field that Kevin Costner’s character, Ray Kinsella, builds for Shoeless Joe Jackson and the 1919 Black Sox.

There’s one phrase from that movie that’s particularly haunting, spoken to Ray from a ghostly voice. 

“If you build it, they will come.”

It all turned out well for Ray. Despite most thinking he was crazy by building a full baseball field in the middle of his cornfield, sure enough… well… I guess I shouldn’t spoil anything. But if you’ve heard that phrase whispered to you as a product person, you may want to pause the movie for a bit.

As smart as we think we are, we really may not be well suited to know what products and features our customers actually need -- at least not legitimate research. And at the same time, we can’t simply ask our customers what they want, either. They usually don’t really know what they want. They simply know they’ve got a big pain that needs to be taken care of. They may be quick to think of a possible solution, but they’re usually limited to already-existing solutions. But you’re not the type to just create a me-too product -- especially when there’s a chance to do better. Are you?

So, no -- we shouldn’t simply build anything and expect our customers to just come to us and be happy. That only happens in movies. But if we put in the work on the research side up front… maybe we can all find our own “Shoeless Joe” after all.

4 tips for healthcare product managers to turn feedback into action. Building healthcare products and experiences is complicated. Not only do you need to adapt swiftly and confidently to meet the needs of multiple stakeholders, but there’s all the regulation to deal with too. A lot of people depend on your products to do the job right. These stakeholders can all play a significant role in enhancing the patient experience and improving patient engagement. Steven Carr shares 4 tips for collecting feedback and turning it into actionable insights that will ultimately improve the experience for patients and everyone involved.

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How to achieve successful product adoption with user feedback. We all want to make an impact on our customers and provide them with the best possible digital product(s) on the market – products that ‘stick’. However, creating a ‘sticky’ product – a product that delivers consistent value and is so engaging that users are compelled to use it regularly – is a challenge that many organisations share. So how can you ensure your products (whether that be a new software tool or solution) are effectively being adopted by your users? The answer is user feedback…Erin Gilliam Haije identifies what product adoption is and how you can drive product adoption with the help of user feedback.

(via @managefeedback)

How to use product feedback to solve business-critical issues.  Product feedback is one of a product management team’s most effective tools, but only when that feedback comes with the proper context. Without proper context, you may get a lot of feedback, but find you’re not quite sure what to do with it. The folks from Hotjar explain how to collect actionable product feedback so you can identify what needs to change—and how to change it.

(via @hotjar)

When product people find themselves in new roles or transition to new teams — they're faced with all sorts of new challenges. One of the biggest challenges, however, is how to actually approach that product you've been brought in manage and refine. Whether that product was originally built years ago — or relatively recently — one fact remains: it was launched without you and your insights! In this discussion, we'll talk through this unique challenge and take in your questions on the topic as well.