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How Target and Party City are preparing for the 2021 holiday season

 
 
 
 
 

What to Expect This Holiday Shopping Season

 

Last year's holiday season was anything but traditional, as low in-store traffic and surging e-commerce orders pushed supply chains to the edge. With 2021’s holiday season arriving earlier than usual, a new set of challenges face retailers, and companies are already getting prepared.

In this Trendline, discover how brands like Target and Party City are setting up for a successful holiday shopping season. Readers will get insight to:

  • Holidays in review: What defined the season in 2020
  • Target triples Disney shop-in-shops ahead of holiday season
  • Party City to open four times more Halloween pop-ups as in 2020
 
 
 

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