Product Hunt Daily - The leaky pipeline in coding

“The lack of women in the tech industry has been referred to as a leaky pipeline problem. From high school to college to early careers — women are dropping out,” maker Dora Palfi explained during a talk she gave online at the tech conference UPPSTART last year.

So Palfi did research on where she could have the greatest impact. She found that up until ages 11 and 12, girls and boys have a similar interest in technology and science before they start to drop off (at age 11, 86% of girls express interest in such topics, but by age 16, only 36% do).

Taking a user-centered design approach, Palfi and her co-founders worked with girls in this age group to understand what they like, and then they built imagi.

imagi is an app that helps kids learn to code with games and social experiences on their phones. The company is targeting 300 million pre-teen girls worldwide with the goal of encouraging them to start coding but boys, nonbinary kids, and adults can also enjoy the app.

imagi’s mobile-first approach to learning how to code is also of note, too. Phone use is a hard line to tow for parents, but simply put, more pre-teen kids have phones now. Global usage varies but to throw a couple of stats at you, estimates show more than half of kids in the US have a phone by age 11. In South Korea, the number is 72% by age 11 or 12. imagi may just be hitting where it matters most.

Today’s Product Hunt launch is an iteration following imagi’s initial launch two years ago. Palfi explained:

“Our imagi iOS app has recently gone through a major makeover, and now introduces Python through a visual and gamified learning journey, where colorful pixel art can be both created and shared.”

On the flip side, yesterday a second iteration of Tappity launched, too. Tappity is a library of hundreds of interactive science videos to inspire kids age 4-10. Among it’s updates, Tappity’s makers have released a web version, explaining:

“Realizing not all kids have Apple devices, we’re excited to make Tappity available to the other millions of kids out there.”

"But what about my baby, you say?" The community’s got you covered there too with the Computer Engineering for Babies book.