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Founder Weekly

Welcome to issue 503 of Founder Weekly. Let's get straight to the links this week.

General

The Minimum Viable Testing Process for Evaluating Startup Ideas
The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. Here’s his framework.

How First Principles Thinking Took Naval Ravikant From Zero To Millionaire Silicon Valley Icon
Here are the biggest lessons learned about first principles in entrepreneurship, highly influenced by Naval’s thinking.

‘Great Attrition’ or ‘Great Attraction’? The choice is yours
A record number of employees are quitting or thinking about doing so. Organizations that take the time to learn why—and act thoughtfully—will have an edge in attracting and retaining talent.

Climate and Crypto are the new Mobile
Every company had to come up with a mobile strategy. Next up: a climate strategy and a crypto strategy.

Most Startup ‘Pivots’ Aren’t Really Pivots, They’re Just What Startups Are Supposed To Do
Don’t freak out when part of your original hypothesis was wrong.

Marketing, Sales and PR

Faceted Navigation: Definition, Examples & SEO Best Practices
Faceted navigation (or faceted search) is a type of navigation found on the category/archive pages of sites that deal with many listings. Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications that you’ll need to mitigate.

Crash Course in Marketing Goal Setting
Hint: If you're just setting revenue or MQL goals, you're doing it wrong

The 5 Acts Of Winning Sales Demo Scripts + Examples
These are the 5 "acts" that winning sales demo scripts follow PLUS 5 examples to follow as you build out your script. Up-level your demo script now.

Money and Finance

The Changing Venture Landscape
Mark Suster shares his thoughts on how the venture capital industry is changing and how it may affect you.

Andreessen Pulls a Bezos
Cheap money and power-law profits are killing venture funds and birthing venture firms.

How to Choose the Right Financial Instrument to Attract Investors
The choice between SAFE, Convertible Note & Equity is as important as the terms.

Startups of the Week

Upflowy
Upflowy is a drag and drop tool to build and optimize web experiences. Easily A/B test signup experiences, sales lead funnels, customer on-boarding and much more.

New Apprenticeship
New Apprenticeship is a transformative 15-month tech apprenticeship program designed to give recent grads the skills they need to thrive in the workforce and provide employers with highly qualified and productive talent.

Tips, Tools and Services

4 Ways CCOs Get "Stuck”
CCOs often believe that if they’re handling the demands of managing their team—hiring, running training programs, talking with customers—they’ll be seen as a strong member of the leadership team. But then, when important company decisions are being made like a restructuring of responsibilities, they’re passed over as being “not strategic.” They’re stuck. What could they be doing differently?

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The Minimum Viable Testing Process SEO Best PracticesFaceted navigation Millionaire Silicon Valley Icon many potential SEO complications Most Startup Pivots first six months

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