MegaMaker - It might never go away

Howdy!

A blog post is one copy of your writing on a server. If you change your mind, you can update it (or remove it).

Email newsletters are different; more dangerous.

When you click "publish" thousands of copies are generated and sent to individual inboxes. Once you've sent an email, people can keep a copy of it in their archive, forever. You can't take it back.

Podcast episodes are like this too: once you publish an episode to your feed, the MP3 can (theoretically) be downloaded onto thousands of devices. Even if I upload a new MP3 to the feed, it's possible people have kept the old one.

When you tweet, there's technically only one copy. But if someone screenshots your tweet, they can distribute it: people can make copies, and it can live forever.

A photo I take on my phone is just for me until I publish it online, and then it can be taken by others and duplicated so many times that it never goes away.

And, going back to my first example, I suppose that even a single version of a blog post can be copied and archived on Wayback Machine.

Publishing stuff on the internet is weird.

On one hand, I like creating, expressing ideas, and sharing stories. On the other hand, it's weird to think of all these digital copies of stuff I've made just floating around... forever?

You can delete stuff, but it might never be truly gone.

Cheers,
Justin Jackson
Co-founder, Transistor.fm
@mijustin

PS: I know this isn't my usual business/bootstrapping fare! But I had this thought late at night, and it felt significant. I wrote it in my notepad. Thought I'd share it.

This newsletter is brought to you by ⚡ MegaMaker
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Older messages

So, what does work?

Saturday, August 14, 2021

​ Howdy! ​ Here's the simple marketing approach we use at Transistor.fm. I'm not saying it will work for everyone, but it's worked for us, and might work for you too: Have a product that

Do you need marketing tracking and automation?

Saturday, August 7, 2021

​ Howdy! ​ I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies... I'm convinced

Expanding my horizons

Sunday, August 1, 2021

​ Howdy! ​ I grew up in a small farming town in Alberta, but I was always interested in starting my own business. It seemed like being an entrepreneur could lead to a life full of freedom, creativity,

Should I keep doing this?

Saturday, July 24, 2021

​ Howdy! ​ I was curious to know: is it worth doing sales demos for our business? Ever since we started Transistor, we've had interest from larger, enterprise companies. (Especially for our private

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Saturday, July 17, 2021

​ Howdy! ​ My 2013 essay, This is Web Page, has been top of Reddit for the past day. It's wonderful to see that, eight years later, it still resonates! (Welcome new subscribers! 👋) Today, I wanted

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