Founder Weekly - Founder Weekly - Issue 504

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Founder Weekly

Welcome to issue 504 of Founder Weekly. Let's get straight to the links this week.
General

What You Learn at a Startup that Grows from $0 to $7.75 Billion in 2 Years
Hyperscaling Hopin: An early team member’s story.

B2B Payments: Unlocking a Multi-Trillion-Dollar Opportunity
While much of the fintech and payments innovation in the past has been consumer-facing (digital-native platforms like Stripe; POS / terminal solutions like Toast and Square), B2B payments presents an extremely attractive market for upstarts and investors alike.

Wall Street Influencers Are Making $500,000, Topping Even Bankers
Finance firms have long struggled to reach young and new customers — until now. 

The Rise of the Decentralized Startup


Marketing, Sales and PR

How Codeacademy Acquired 50M+ Users According To The CEO
Zach Sims, the CEO of Codecademy, walks us through the strategies he and his team used to grow Codecademy to what it is today. He also weighs in on monetization, community-driven growth, and internationalization.

How to hire the right marketer at the right time for your startup
Maya Spivak is the Head of Marketing at Mux and former Head of Global Brand Marketing & Comms at Segment. She explains the three core pillars of the marketing org (product, brand and growth), how to know which one is right for your startup stage, and tips for hiring a rockstar.

How I’ve approached founder-led sales

How to organize your early-stage SaaS marketing organization

How behavioral science can boost your conversion rates


Money and Finance

How to raise investment
This guide is most relevant for founders who are raising a Seed or Series A round, with some amount of product development and early customer traction.

What startups need in their Series A deck

State of VC 2.0


Startups of the Week

RoboDeck
RoboDeck is developing an autonomous robotic solution for wooden deck maintenance. The robot carries out the grunt work of cleaning and staining the deck.

Concreit
Simply invest in real estate within minutes with no minimums.


Tips, Tools and Services

What I've Learned from the 16 Engineers who Turned Down Job Offers at Our Startup
Like a sales or fundraising rejection, every startup founder and recruiter knows the disappointment of rejection from an engineer who you've pitched and gone through the interview process with. In this article, I'll share my experience with closing engineering candidates, my own insight into how engineering candidates make decisions on job offers from startups, and advice for other entrepreneurs trying to grow their teams quickly.

How to sell code and dead startups
Here are some of the steps you should do if you are selling intellectual property (“IP”) after the startup fails.
 
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