How To Create A $100M Offer: The Playbook

Plus: the 3 most effective retargeting strategies to explode your conversions AND how to stop iOS15 from killing your email marketing strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

issue #043 • subscribeview in browser

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Heyo! As entrepreneurs, we're taught to think about our audience first. Define your ideal customer, identify their challenges, and solve those problems. Easy, right?

But what if you struggle to nail down who your ideal customer is? And, worse yet — what if that lack of clarity is preventing you from even getting off the starting line?

As Tony Robbins says, ask better questions and you'll get better answers. One question that I've recently found useful is this:

"Who do you want to be a hero to?"

Answering this simple question will get you out of the "what should I sell?" mindset and provides amazing clarity for many biz-related decisions.

Hit reply and let me know — who do you want to be a hero to?

Who do you want to be a hero to?


In today's edition:

  • How to multiply your content and dominate; 💪 One of the most talked about sessions from the Funnel Hacking Live archives
  • How to effectively use FOMO to make MOMOney; 🏃‍♂️💨 ⏰
  • ClickFunnels 2.0!??; check out the announcement video


Make it a great one!


Dale "Not All Heroes Eat Crepes" Dubilowski 🤨
Publisher, Funnel Authority

PS - Here's a quick hit 👉 10 Proven Methods to Go Viral — Copy and paste these templates to gain 1000s of followers

PPS - Aaaaaand another 👉 Understanding referral marketing and growth loops

// LATEST ARTICLES

How To Get Unlimited Traffic (Funnel Hacking Live 2018 Keynote) • via Peng Joon

What Is Growth Marketing? An In-Depth Guide • via Viral Loops

How To Create a $100M Offer: The Playbook • via Growth Tools

Traffic Secrets by Russell Brunson

7 FOMO Marketing Ideas You Can Start Using Today For More Conversions • via ConvertFlow

3 Effective Retargeting Strategies That Actually Work (With Examples) • via Neil Patel

Google Ads: The 4 Campaign Types Every Advertiser Must Know (But Few Actually Implement) • via Digital Marketer

Creating a Podcast That Builds Trust • via Social Media Examiner

How To Do a Competitive Content Marketing Analysis • via Content Marketing Institute

18 Ways To Improve Your Organic Click-Through Rate (CTR) • via Neil Patel

Expert Secrets by Russell Brunson

iOS15 Impact On Email Performance And Tracking (With Recommendations) • via Engage.Guru

Micro-Segmentation Marketing: A Guide to Standing Out with Hyper-Relevant Messaging • via ConvertFlow

Hook, Story, Offer (And The Attractive Character) • via Russell Brunson

// VIDEOS
Russell Brunson - ClickFunnels 2.0

ClickFunnels 2.0 Announcement 👆

// TOOLS

MarbleDigital courses
Host your online courses in a branded member site for marketing, customer training, onboarding, and lead generation.

WooriseViral contests
Easily launch viral contests and giveaways to collect more leads.

TikBuddyTikTok analytics
Comprehensive TikTok statistics and competitor analysis via Chrome extension.

// EVENTS

Nov 2 - 3

Scalable Impact Live
Speakers: Ryan Deiss, Roland Frasier

Actionable strategies to build a high-profit business that makes a difference and can scale without you. Both in-person and online options available.

Submit a webinar or event listing.

DotCom Secrets by Russell Brunson
// CLASSIFIEDS

One Funnel Away Challenge → 30 days. 30 tasks. One mission: to get your first (or next) online business live!

The Perfect Webinar → Discover the framework and script to create webinars that sell — from courses to coaching to software and more.

Let Artificial Intelligence Write Your Marketing Copy → Sales pages, product descriptions, Facebook ads — all in 30 seconds. Start your free trial.

Make Real Money PodcastingBuy replay access to this 3-day conference focused on money-making tactics for all levels of podcasters.

TK TalksEach morning, TK spends seven minutes trying to make your day better with lessons to live by. Sometimes it's encouraging affirmations, sometimes it's a new motivational idea, but it's always a good old fashioned pep talk to get your day started right. New episodes daily.

The Ultimate Virtual Event Playbook → Everything you need to know about planning a successful, profitable, and engaging virtual event. Download now.

Submit a classified ad.

// AFFILIATE OPPORTUNITIES

Virtual Event For Artists → Realism Live is the biggest online event for realist artists — November 11-13, 2021. Earn up to $125 for each ticket sale.

Clickfunnels Affiliate Program → Earn up to 40% monthly recurring commissions and up to $1000 monthly toward your dream car.

Affiliate Bootcamp (FREE Training) → If you had to feed your family with nothing but your affiliate commissions and you only had 100 days to turn this hobby into your full-time career — what would YOU do each day (for the next 100 days) until you were full time!?

Submit an affiliate opportunity.
Want to launch an affiliate program for your business? Contact us.

Copywriting Secrets by Jim Edwards
// FUNNEL JOBS

Digital Marketing Specialist → Streamline Art
$65k • Remote

Email Marketing Specialist → Streamline Art
$55k • Remote

Senior Media Buyer (Facebook) → ReDefined Growth Marketing
$100k • Remote

Marketing Technologist → Traffic & Funnels
Franklin, TN

Marketing Manager → ROI Machines
$72k • Clearwater, FL

Marketing Manager → Ari's Take
$90k • Remote

Digital Designer → Grant Cardone
$90k • Aventura, FL

Submit a project or job opening.

// WISHLIST: COOL STUFF
Profit First by Mike MichalowiczSquare Card ReaderInfluence by Robert CialdiniRemarkable 2 Paper TabletAsk by Ryan LevequeVirtual Keyboard
// SERVICES WE USE
ClickFunnelsFunnelScriptsActiveCampaignFlyWheelR7InteractiveEmbeddedChatVyper

Become a sponsor.

// THE END BIT

Well, that's it for this week.

On a scale from this guy to this guy, how'd we do? 😅

With your feedback, we can improve this newsletter. Please click on a link to vote:

Thanks for reading! We'll back to our regular schedule next Thursday.

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Thursday, September 2, 2021

Plus: How Neil got over 942000 YouTube subscribers (and you can too) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Plus: The ultimate guide to pre-selling your course AND 9 new funnel-building jobs! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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