Good morning. Shark Tank returns for its 13th season tonight, and you bet we're going to watch Mark Cuban yell at 22-year-olds for their bamboo towel not being absorbent enough.

—Neal Freyman, Matty Merritt, Max Knoblauch

First Grimes, then California. CEO Elon Musk said Tesla is leaving Palo Alto, CA—its home since its founding in 2003—and heading to Austin, TX, where Tesla is building a massive factory complex.

“It’s tough for people to afford houses, and people have to come in from far away....There’s a limit to how big you can scale in the Bay Area,” Musk said at the company’s shareholder meeting yesterday.

He has a point.

• A new report projected that the median price for a home in California will reach $834,000 in 2022, after growing 20% this year.
• And Silicon Valley is even more expensive: A house in the metro area has a median price of $1.7 million.

Push and pull

The push: Tesla’s relationship with California hit the rocks last year. Musk railed against the state’s Covid restrictions in spring 2020, when he was forced to halt production at Tesla’s plant in Fremont. He even called Alameda County’s Covid restrictions “fascist” on an earnings call.

The pull: Musk personally moved to the Austin area from Los Angeles to be closer to his other two companies, SpaceX and the Boring Company, both of which have operations in Texas. Also a consideration for that move: Musk has an eye-watering compensation package tied to Tesla's performance, and if he chooses to sell his options he would have a much lower tax bill in Texas than in California.

But the company isn’t totally leaving CA in the dust. Musk said that Tesla will ramp up output at its Fremont factory, and it’s also building a new “Megafactory,” which makes Tesla’s energy storage product, in California’s Central Valley.

Zoom out: We won’t call it a mass exodus yet, but several high-profile tech firms have moved their HQs out of the Bay Area over the last year and a half. Oracle and Hewlett Packard left for Texas, and data analytics giant Palantir set up shop in Denver.—NF

The 25th installment in the James Bond franchise and the last for Daniel Craig, No Time To Die, is hitting theaters across the US and Canada today after an 18-month pandemic delay. Forecasts suggest that 007 will make a big splash at the box office, and history suggests that he will absolutely demolish a very expensive car in the movie.

No Time To Die is expected to rake in $60–$70 million over its opening weekend, though some believe that figure could soar even higher. After all, last weekend Venom 2 beat expectations by around $30 million for a $90 million debut—and that’s a movie about Spider-Man’s parasite.

But every Bond flick has a villain, and No Time To Die has two: The film’s franchise-record runtime of 2 hours and 43 minutes (which will decrease showtimes) and an older audience (a demographic that hasn’t returned to theaters in the same numbers as younger moviegoers). Actually, three: Rami Malek is playing the bad guy.

Zoom out: A blockbuster No Time to Die showing would be on the nose for the struggling film industry, which lost $32 billion in 2020. —MK

After a battle with the shareholder advocacy group As You Sow, Microsoft has agreed to study the link between consumers repairing their own products and climate change, as well as loosen some repair restrictions. It’s a major win for the right-to-repair movement.

Right-to-what now? The right-to-repair movement has pushed large manufacturers that make expensive gadgets to cool it with secretive manuals and strict warranty laws and allow consumers to FIY (fix it yourself).

• As You Sow argued that if Microsoft consumers can’t easily and cheaply fix their products without calling the Geek Squad, they’re more likely to buy new ones, which contributes to e-waste and increased carbon emission from the production of the replacement devices.

Zoom out: Microsoft is the first US manufacturer that’s signaled it’s down to open the vault. But pressure is mounting for others to follow its lead. Investors also filed right-to-repair resolutions in September with Apple and John Deere. And in July the FTC formally announced it would support the repair revolution. —MM

Stat: 18 former NBA players, including Terrence Williams, Glenn “Big Baby” Davis, and Tony Allen were charged in a scheme to lift nearly $4 million from the league’s healthcare fund.

Quote: “We are the right company at the right time.”

WeWork CEO Sandeep Mathrani showed off some impressive numbers during an investor presentation: September sales hit $228 million for their highest monthly total this year. WeWork, which has benefited from higher demand for flexible office space during Covid, is in the final stages of going public via SPAC.

Read: Anyone seen Tether’s billions? (Bloomberg Businessweek)

The feeling of getting a 5/5 on the Brew’s Weekly News Quiz has been compared to remembering to bring your reusable bag to the grocery store.

It’s that satisfying. Ace the quiz.

The holiday shopping season is going to be wild: To make sure your biz is prepared, stop by our Retail Brew virtual event next week to hear from experts like the chief business officer of Shipt. RSVP here.

Spooky season: The scariest movies ever made, according to science.

If you want to keep it wholesome: Here are 99 sober ideas for the weekend.

The Brew's cofounder and executive chairman, Alex Lieberman, breaks down Elon Musk's powerful mental models that he used to create and grow his business on this YouTube special of Founder’s Journal. Alex goes deep into the thought processes Elon uses to see what we can all learn from the self-styled Technoking of Tesla.

Watch here.

Today’s Friday Puzzle is what’s known as a Fermi Problem, which requires you to use logic to estimate a really large number.

Of the 1.9 billion acres of land in the contiguous 48 US states, how much is taken up by golf courses?