Exploding Topics - ET: October 19th 2021

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Hey,

Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Rage Room

A rage room is a bookable venue where people release pent-up anger by smashing household electronics and other objects.

For example, Smash Therapy is a New York-based rage room. Pre-pandemic, 3000 lb+ of electronics were destroyed there every week.

And searches for the category have shot back up again post-COVID. In fact, there are now 49.5K searches per month for rage rooms — significantly higher than pre-pandemic levels.

What's next:
Rage rooms are part of the natural stress relief meta trend.

According to the American Psychological Association, 67% of US adults suffered increased stress over the course of the pandemic.

And 3 in 5 Americans feel “overwhelmed” by the number of issues facing the country.

In contrast to the “smash therapy” offered by rage rooms, Insight Timer provides guided sleep, meditation and yoga. The app boasts 467K reviews across the iOS and Android app stores averaging 4.9 stars.

Insight Timer’s customer retention is 5x better than competitor Calm. And the app accounts for 63% of all time spent on meditation apps in the US.

Other topics to watch as part of this meta trend include jade combs, CBD gummies and shatavari.

Topic #2

Copysmith

Searches for Copysmith have spiked since we last covered it, so we thought we’d take another look at this exploding topic.

Copysmith is an AI-powered copywriting tool.

The startup attracted 1500 users from Product Hunt when it launched 12 months ago. And has seen consistent user growth since. (Which led to a $10M seed round in May).

GPT-3, the deep learning language model that powers Copysmith, has 175 billion parameters. It has been fed roughly 570GB of text data scraped from the Internet.

What's next:
Copysmith is part of the “GPT-3 powered tools” meta trend.

Other fast-growing startups enabled by GPT-3 include:

Snazzy for Google ads, taglines, and landing page copy.

Persado, another copywriting tool, has been adopted by JPMorgan Chase. And has reported consistently better click through rates than human-produced ad copy, sometimes up to 450% higher.

OthersideAI for email. The GPT-3 powered app automatically converts bullet point summaries into professional emails in the user's writing style.

Topic #3

Rice Water Shampoo

Rice water shampoo is made with water produced from straining rice.

The practice of washing hair with rice water is 1000+ years old. It is believed that the inositol found in rice water helps repair and protect damaged hair.

Given the simplicity of the production process, rice water shampoo is often homemade. For example, Royal Herbal Organics has generated 9.8K sales on Etsy, specializing in artisan rice shampoo.

But commercial players are starting to offer rice water shampoo. Mielle has more than 853K Instagram followers, and is stocked in 100K retail locations across the US.

Amazon sales of their rice water hair milk generate approximately $1.67K per month (AmzScout). The startup added more than 40K new customers and made “millions” of sales during its anniversary promotion event, which coincided with the launch of the rice water collection.

Uhuru Naturals is another brand to enjoy success with rice water for hair. Their pH-balanced fermented rice water makes an estimated $10.25K in monthly Amazon sales.

What's next:
Rice water shampoo is part of the food-based beauty meta trend.

69% of US consumers either already buy organic beauty products or want to start doing so. And food-based products are a growing part of the sector.

Bybi sells multiple products that follow a food-based formula (e.g. strawberry seed oil).

And Bybi raised a $7M Series A round in December last year. The brand has grown 200% year over year since launch.

Other fast-growing brands in the meta trend include Glow Recipe, Juice Beauty and Irene Forte.

Topic #4

Avocado Oil Spray

Avocado oil spray is a type of plant-based cooking spray pressed from avocado pulp.

Avocado oil is touted for having the highest smoke point among all cooking oils (roughly 470°F).

By comparison, many other commonly used oils have notably lower smoke points, including olive oil (374–405°F) and canola oil (400°F).

Sales of avocado oil have experienced double-digit growth over the past few years (one of the few oil categories with significant growth).

One of the major brands in this category, Chosen Foods, has seen a 40% CAGR over the past 3 years.

Growing brands that sell avocado oil spray also include Thrive Market, Primal Kitchen, and La Tourangelle.

What's next:
Avocado spray oil is a part of the alternative oils meta trend.

Other less commonly used oils on track to see significant growth include hemp oil, grapeseed oil, sesame oil, and pumpkin seed oil.

Besides standard cooking oil, which typically uses a single ingredient, we’re also seeing an increasing number of oil blends hit the market.

For example, New Zealand-based Cocavo built a specialist brand by combining coconut and avocado oil, along with flavors like lime, ginger, turmeric, and chili. Cocavo generates a reported $1.1M in annual revenue.

“Exploding Topics Pro is extremely valuable to me as an investor.”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

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We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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