Growth Bite: Increase the price of digital products as sales go up to invoke urgency

Digital products don't lend themselves to scarcity in the same way physical products do. Consider increasing urgency and sales with pricing that goes up as more products are sold. Steph Smith made over $130K from her ebook, [Doing Content Right](http

Increase the price of digital products as sales go up to invoke urgency.

Digital products don't lend themselves to scarcity in the same way physical products do. Consider increasing urgency and sales with pricing that goes up as more products are sold.

Steph Smith made over $130K from her ebook, Doing Content Right, in just 8 months. One of many factors in this success was her unusual pricing strategy — it increased as sales went up. She made it known that the price would start at $5 and increase by $5 every 30 copies sold, up to $25. Then she would sell 1500 at $30, 500 at $50, 100 at $60, 100 at $75, and finally hold steady at $100. As Austin Rief mentions, this created a sense of urgency that isn't typical of digital products. And there were other benefits too — Steph says it helped her to better understand the best pricing to use down the road. This tactic should be used with caution, though. Daniel Vassallo and others chimed in to say that the opposite worked for their products. So if you give it a shot, test it and remember that your pricing strategy doesn't have to be final.

Indie Hackers | Stripe | 510 Townsend St, San Francisco, California 94103 
You're subscribed to the Indie Hackers Growth Bites newsletter. Click here to unsubscribe.

Key phrases

Older messages

🗞 What's New: A Google Search game changer

Thursday, October 21, 2021

Also: Searches for "rage room" are soaring. Get in on the rage craze! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Increase paid conversions with customized plan recommendations

Tuesday, October 19, 2021

Every user is different, so don't show them all the same pricing options. To get more paid users, find out what each free user needs and recommend a plan accordingly. When Github started

🗞 What's New: The $250M ethical clothing brand

Tuesday, October 19, 2021

Also: Facebook's new update will affect your ad campaigns. Here's how. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Get more clients by productizing your services

Monday, October 18, 2021

Freelancing to keep the lights on? Consider structuring your services as products to increase your revenue. Services can feel a little too open-ended and risky for customers. But with a productized

Top Milestones: Automatio Weekly Progress Update #16

Sunday, October 17, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Numlock News: September 23, 2021 • Gilgamesh, Micronesia, Scams

Thursday, September 23, 2021

By Walt Hickey Tablet The Gilgamesh Dream Tablet — a 3500-year-old clay tablet looted from Iraq 30 years ago, hawked to a London antiquities dealer in 2001 — sold to Hobby Lobby in 2014 and seized by

Brite v2.0, Life of Discipline, elai.io, Zoomtable, Scribo.dev, and more

Wednesday, December 1, 2021

All-in-one productivity super app, like Notion but for personal use BetaList BetaList Weekly Brite v2.0 All-in-one productivity super app, like Notion but for personal use Autopilot.io Setup once,

one week away

Wednesday, December 1, 2021

Future of Health (Dec. 8-9, online) is just one week away. Are you joining? Hi there, Future of Health (Dec. 8-9, online) is just one week away. Are you joining? We're super excited for our analyst

Founder Weekly - Issue 514

Wednesday, December 1, 2021

View this email in your browser Founder Weekly Welcome to issue 514 of Founder Weekly. Let's get straight to the links this week. General Learn How to Build a Crypto Company a16z Crypto Startup

How Stripe Scaled - Notes from Office Hours with Claire Hughes Johnson

Wednesday, December 1, 2021

Tomasz Tunguz Venture Capitalist at Redpoint If you were forwarded this newsletter, and you'd like to receive it in the future, subscribe here.​ ​How Stripe Scaled - Notes from Office Hours with

39 new Shopify apps for you 🌟

Wednesday, December 1, 2021

New Shopify apps hand-picked for you 🙌 Week 47 Nov 22, 2021 - Nov 29, 2021 New Shopify apps hand-picked for you 🙌 New Apps WideReview ‑ Carousel Reviews Carousel Reviews, UGC, Testimonials, Videos,

I gave $10,000 to a side hustler

Wednesday, December 1, 2021

I LOVE supporting side hustlers. So much I started my own SharkTank to help fund you guys. We had over 350 applications… but only one wins the $10000. 🎥 Best “Shark Tank” Pitch Wins $10000 image Click

[SaaS Club] From growing to buying SaaS companies

Wednesday, December 1, 2021

Hey, this is Omer... Here's a quick round up of what's been going on: 🎧 Podcast We just published the latest episode of The SaaS Podcast: 301: How Raj Sheth Went from Growing to Buying SaaS

⚡ 💡Getting 1 Million Views in 9 Minutes - IdeaEconomy 💡⚡

Wednesday, December 1, 2021

The weekly digest of the creator economy. Grow your audience. Build your business. View this on the Web Wednesday, December 1, 2021 "Intensity is overrated. Consistency is underrated." -

Bret Taylor gets his promotion, Meta loses David Marcus, and the hottest real estate is in the metaverse

Wednesday, December 1, 2021

View in browser November 30, 2021 Well, hello there.:) Top News Bret Taylor is having quite a week! One day after being named chairman of Twitter, Salesforce today promoted him to the role of co-CEO

Will VC get cancelled? ❌

Wednesday, December 1, 2021

The analytics startup tackling racial bias | Alternative finance hits the Nordics View this email in your browser Hi Sifted Reader, As Gen Z begins to enter the world of venture capital, investors