Moz Top - Tech SEO insights + GMB lead winners 🏆

            
Moz Top 10
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"Frowning at Facebook, smiling at email marketing, and jumping up out of our chairs for Aira + Women in Tech SEO's big report...mixed emotions are part and parcel of the big SEO workspace. Don't miss the True Competitor tutorial for tips guaranteed to make you happy!"

- Miriam Ellis, Local Subject Matter Expert, Moz


Moz Top 10 - True Competitor

What We're Reading:
 

A massive number of optimization topics are covered in this popular debut publication from Aira and Women in Tech SEO.
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10-Minute Sales Research with True Competitor


Real-world examples of lightning-fast data-assisted human intelligence.

Google Quality Rater Guidelines: The Low Quality 2021 Update


Jennifer Slegg offers the most comprehensive coverage we've seen of Google's recent QRG amendments.

Facebook Whistleblower Frances Haugen Appears before UK Parliament Committee


Testimony on the ethics of AI, the profit of hate-based marketing, and Facebook's modus operandi is relevant to your SEO workplace.

Why Search Agencies Should Embrace the Adjacency of Email Marketing [Updated 2021]


David Mihm demos why email should be a natural and profitable complement to SEO, SEM, and SMM.

Continuous Scrolling Comes to Search on Mobile


Google makes the mobile SERPs like Twitter and reactions to infinite scrolling are not universally positive from SEOs and searchers.

IndexNow - Instantly Index your web content in Search Engines


A new Bing protocol for alerting search engines to fresh content is causing industry ripples.

8

Squarespace’s “Everything to Sell Anything,” Google vs. Lowe, and Has the Local Pack Outlived Its Usefulness?


Are local packs stale and failing to help consumers make decisions? Aaron Weiche, Greg Sterling, and David Mihm discuss.

9

How Many Leads Does Google My Business (GMB) Drive?


Despite criticism, the local SERPs still shine as a lead source in this good study from Joy Hawkins.

10

A Local 5-Pack Has Been Spotted in the Wild


Throughout October, reports have trickled in of 5-pack sightings. Could this be one of Google's ongoing experiments that actually comes to fruition?

 

Moz Top 10 - The Essential Local SEO Strategy Guide

 

 

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Fill your smiling pumpkin bucket with SEO treats! 🎃

Thursday, October 14, 2021

Pro Snippet "Moz's True Competitor beta is a sweet new way to reveal your rivals, and you'll find further treats in Aleyda Solis' SEO flowcharts, plus a Q&A-style guide to holiday

Title Tag Victories + The Unfitness of 200+ Ranking Factors

Wednesday, September 29, 2021

Pro Snippet "Moz offers our heartfelt thanks to the Tribes, Nations, and Bands who consulted with us on the publication of our Statement of Land Acknowledgement and we invite our colleagues to

Check your title tag rewrites and categorize them by type!

Wednesday, September 15, 2021

Pro Snippet "The most positive thing in commerce right now is the responses to Climate Change, with tons of social sharing meeting brands' developing green policies. Your agency and clients

Title tag tilt-a-whirl + Apple poised to take a bite out of Google

Wednesday, August 25, 2021

Pro Snippet "Been on a carnival ride with Google's title tag shakeup? Regain balance with the latest reporting on this update. Meanwhile, many are rooting for Apple to rattle Google's

In-SERP ranking factors and a hot SEO hiring market 🔥

Wednesday, August 4, 2021

Pro Snippet "Our hearts go out to Marty Weintraub and our friends at Aimclear after the loss of Erik Stafford. As I reflect on the loss of our own Russ Jones, Dan Bell, Hamlet Batista, and others

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