The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Do-over)

This is a fun email for Friday October 29th, 2021. Hope you like it :)

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🎤 Listen to this email here:

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Swipe:

This is a hilarious and perfect explanation of how "Correlation is not Causation" 😂

People often say this phrase, and while I know what it means, it's still a little confusing.

I love how this image TOTALLY SUMS UP THE PHRASE, because obviously the roof isn't caved in because of the cat, rather the cat just happened to sit there.

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Thought:

A weird phenomenon happens when I try to improve my own copy:

Since I've looked at my own pages hundreds of times, it makes it REALLY HARD to come up with better versions.

However if I look at copy with fresh eyes, I can instantly spot changes 🤔

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Uplifting

When I was young and poor I would sneak into fancy events to meet rich people.

My fail-safe to get inside was:
• Wear suit or tuxedo.
• Bring a cheap wine glass and fill it from a flask.
• Wrap a cocktail napkin around the stem.
• Tuck an old lanyard badge under suit.
• Talk on phone
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...Then walk right in 😏

Looking (and acting) the part would get me into these fancy shindigs where I could meet people out of my typical socioeconomic range.

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Picture:

I got a little power-washer-happy the other day and drew a smiley face 🙂into the sidewalk:

Then I looked up "Power washing art" online and found people doing stuff like this:

-and-

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It's like a temporary tattoo for your house 😂

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Interesting:

You can make awesome "Bullet Points" with Emoji, like:

• This
→ This
✅ This
✔️ This
❌ This
✘ This
✔︎ This
★ This
☁︎ This
► This
❒ This
➖ This
➕ This
🔲 This
➡️ This
🆇 This
✏️ This
◼︎ This
👉This
⇨ This
♥️ This
➤ This
🔥This
⭐ This

I like Emoji bullet points better sometimes, because often many programs will have too much margin and wasted space on bullet points...

• Like
• this
• where
• there's so much
• wasted space

-Verses-
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• Emoji bullet points
• like this
• where there's
• less wasted space

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Do-Over:

I'm gonna start a new section to this STUPID email called "Do-Over" where we take someone's existing copy or image, and re-do it.

If you want something of yours featured, reply to this email with anything you'd like to see re-done (something simple and bite sized) liked:

• Your Twitter bio
• Email signup form
• Profile photo
• Basic home page
• Headlines
• Subject lines
• Blog post titles

Reply to this email and we'll be keeping them in a file to re-do 1 per week!

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Hope you enjoyed these little tidbits, have a happy Friday!​
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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PS. We’re removing our monthly option for the rest of the year. We'll only be doing full year subscriptions after.

So if you’ve ever wanted to test Copywriting Course out, grab it now for $97/m (cancel anytime), ​grab here.

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