Excerpt:  Strategy & Psychology, part three

Psychology, as a topic for strategy, occupies one of the intersections between the physical sciences and the social sciences, between the tangible and the intangible.  And the sub-topic of neuropsychology is a good example of this, as neuropsychology looks at the structure and function of the brain in relation to behaviors and psychological processes.  As we’ve seen elsewhere, recent breakthroughs in technology (in this case imaging and image processing) have surfaced many new insights, from which strategists can benefit.