Harsh's Writings - Fans and Advertisements!
Here is a piece of my mind in the last fortnight! Do give it a read and tell me how good or bad was! I really appreciate honest feedbacks and my letters are all about saying things straight from the heart, without any filters! Hello! We are back with another edition of this newsletter where we talk about ordinary things. This time, we are going to talk about Fans and advertisements. The most interesting part of this newsletter as well as the connected podcast is the fact that I and Raj took the word fan in different meanings and what followed was an interesting merge of the three! Do check it out and let us know what you think!
Fans and Advertisements- Harsh’s ideas
Advertising my own podcast is one way to market ! :P Ads are so vast and so subjective. I remember dreading some ads. The Fogg kya Chal Raha hai is the most annoying ad I have ever seen and I remember it even though I do not want to. The short masterpieces of creativity and innovation never stop to amaze me and challenge my notions of storytelling. I also love watching short films. I consider ads as the shortest storytelling method. They go beyond the barriers of literacy and language. Some are so strong that they need no sound too, forget words or language.
Here are the customary treats- Credit- @strangetrek ( some self promotion) :P Raj’s Version
Fans and advertisements go hand in hand, that’s why we see stars right from Ranveer Singh to Amitabh Bachchan selling pan masala. The brands tend to be selling you an idea, a feeling, an image rather than the product itself. Along with all the good that has happened to the advertisement world, there has also been another side full of controversies and harmful effects. Messaging through advertisements is taken much more seriously nowadays due to the kind of reach it has and thus whenever an ad comes out it is scrutinized by various social groups, activists, religious groups, political parties, gender welfare groups, and the woke population on the internet. Invariably some or the other group tends to take objection to ads quite frequently nowadays. Many progressive ads tend to be withdrawn by major corporate houses when confronted by one of the above-mentioned groups, be it Dabur, Tata group’s Tanishq, Sabyasachi, the list goes on. I feel only a handful of these objections are valid, otherwise, we end up doing unnecessary and imposing criticism whereby the creativity and the novel message in these ads tend to get lost. And no wonder very objections are taken at Amitabh Bachchan selling pan masala but everyone seemingly loses their shit if an ad comes out about a lesbian couple celebrating karva chauth or a Hindu-Muslim couple celebrating festivals, this clearly shows how the criticism and the opposition to these ads are highly motivated politically, depending on the ideology of the current party ruling the state. Advertisements have evolved so much and the scope for them is enormous with the latest AI and other unimaginable technologies coming out. Coming back to fans, when you come to think of it, isn’t the whole ad culture dependent on the fan culture? You need people to be able to relate and connect with something or someone so as to be able to show or sell them something. I see fans as people who devote themselves to a personality or something which makes them feel good, probably because of the aspirational factor or the relatability factor. This pure and one-sided kind of bond arises out of it where you admire without even receiving any direct acknowledgment for it. How very wonderful is that? In this otherwise seemingly mean and cruel world, the same mean and cruel people also have this side whereby they are ready to give some part of themselves without getting anything in return! I wonder what this tells about us as humans… Ah, Finally a connection strikes me as I write about these two. The thing that makes us connect so deeply with both of these is that they both attempt to take us to this wonderland. There is a huge aspirational value attached to both which does the magic. What advertisements have you been watching recently? What is the latest thing/person you became a fan of? Anything that you would like to share?
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