How to Mix It Up, Lessons from hitting 1,000 subscribers, Building Content for Charity

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Welcome to Growth Currency⚡ #44 — your weekly Creator Mixology lab 🔬🧪

If you're new here, thanks for joining us! I like to do a shoutout to any new subscribers that come our way...

So a special shoutout to the newest members of the Growth Currency⚡ newsletter community, including: Navid, Will, Usman, David, Leona, Vineet, Dan, Brad, Yunus, Monale, and Natasha!

I appreciate you being here with us and hope you get what you're after. Send me a DM if not! 🙏

GROWTH INSIGHTS | Growth plateau? Mix it up.

Growing an audience is hard.

Unless you want to pay to grow it, it's going to take time, energy, persistence and consistency.

"So why bother growing one?"

Once you have an audience—and one that likes and trusts you—you're able to do some incredible things. As long as you're providing them value, your audience is your ticket to optionality.

There are two main challenges that I've experienced growing an audience.

1) It's time consuming
2) Plateaus

Unless you're going viral on the regular, growing an audience is really time-consuming. You need to: a) create content that people want to consume, and b) you need to promote it make sure the right people find it.

Many get the first part right: they create content worthy of consumption.

But most people get the second part wrong: they don't promote it enough.

And once you've got a promotional rhythm down, you're going to face the next obstacle: you'll hit a plateau.

For example… I've been promoting this very newsletter on Twitter primarily over the past 10 months. While I could do a better job at taking my own advice above, I've managed to grow an audience from 721 followers on January 19, 2021 (Day 1 of launching this newsletter) to 3,800+ Twitter followers. I've gone from 0 subscribers to over 950.

What to do when the numbers start to stagnate?

You mix it up.

EXHIBIT A: Earlier this summer, I saw a subscriber plateau so I released a free guide on how to start, optimize, and promote your newsletter (it's no longer free, but it's here). That got me ~150 new subscribers. Trade-off: no money spent, but lots of time dedicated to creating a detailed, high-value, free resource.

EXHIBIT B: I saw another plateau this fall, so I paid $100 for an ad in Josh Spector's For The Interested newsletter. That $100 earned another 50+ subscribers. Trade-off: money spent but very little time or energy expended.

EXHIBIT C: I just launched The Growth Currency Ultimate Creator Database of Awesomeness! It's free and ungated (for now) so check it out 😀 This is a low-commitment way to engage with the Growth Currency⚡ brand and into my ecosystem. Trade-off: no money spent (yet), lots of time and energy.

EXHIBIT D: Start teaching everything you know.

You can do the same.

Not sure how? Send me a DM and let's connect.

CREATOR SPOTLIGHT 🔦

🔦 JAY CLOUSE || Jay is becoming a household name in the creator-sphere. He's what you'd call a "full stack creator" — he seemingly does it all: blog, podcast, courses, communities. Jay recently launched a virtual backstage pass to you as he builds out a community set to launch in the new year. Follow along Behind The Scenes.

😲 CREATORS: WANT MORE BRAND PARTNERSHIPS? 💸

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YOUR GROWTH CURRENCY ⚡ THIS WEEK

​The Formula to Six-Figure Products by Gumroad

Chase Dimond is one of Gumroad's most successful creators. Here he gives 6-step formula to creating a successful digital product.

NOTE: I tend to roll my eyes at "6-steps to 6 figures" kinds of articles, but... I'm sharing this one because all 6 aspects of Chase's formula are basic in principle, but require thorough strategy and planning to properly execute. I believe if you do go deep on all 6 of these steps, you'll find success.

​Reaching the milestone of 1000 newsletter subscribers - Here is what I have learned by Philipp Temmel

Philipp shares his journey, learnings and insights of growing his newsletter to the 1k subscriber mark over the last 2 years. His number one key takeaway? "You should never write for numbers." The irony here is great, given the title of the article—but Philipp's advice is poignant.

​How Creators Can Get the Interview Right for Their Guest and Listeners by The Tilt

As podcasts continue to grow in popularity, it's even more important to stand out amongst the ocean of interview-style podcasts. The Tilt shares Bernie Borges' (Modern Marketing Engine podcast) tips for creating a stellar interview-style podcast episode. Bernie's credibility? 299 interview-style episodes.
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PS: sign up for The Tilt newsletter »​
​1) It has loads of value & insights for the content creator and content entrepreneur
2) they pay YOU $5 USD to subscribe (in $TILT via the Rally.io network)

​How To Get Interviewed On Top Podcasts In Your Industry (Complete Guide) by Tyler Basu of Thinkific

Tyler's not kidding when he calls this a "complete guide". Dig in here. Getting interviewed on podcasts has helped my audience growth and will surely help yours.

​Building Content for Charity in 10 minutes for $30 by Justin Welsh

In this short Loom video, Justin shows you how you can create a business in less than an hour, for only a few bucks and using only a few software tools.

​Tablerone — Do your Chrome tabs look like a Toblerone bar? Alleviate your tab anxiety with Tablerone! This Chrome extension allows you to...

• 🗄 Save tabs for later and organize browsing sessions
• 🚫 Close all tabs without losing them
• 🤹🏻‍♂️ Reopen sessions and open multiple URLs
• ♻️ Restore tabs after a browser crash
• 🧠 Suspend idle tabs to speed up Chrome
• 📑 Copy multiple URLs or save tabs to file
• 🔍 Easily find tabs and switch between windows
  

That's all, folks! Have an amazing week.

Also, I'm experimenting with resending these emails as a gentle reminder to anyone who hasn't opened them after 4 days . If you're reading this, you won't get that email — hurray!

I do recommend this resend strategy, though. Last week's newsletter got resent to the ~50% of unopens. An extra 100+ readers opened who may have otherwise not. Cool!

And in case you missed it, here are last week's most popular links:

#1: ​​FREE YouTube Title Generator [Powered by AI]: Create Topic Ideas by Werner Geyser @ Influencer Marketing Hub
​#2: ​​​How to Monetize a Personal Brand: 7 Simple Strategies to Put Cash in Your Pocket by Tim Stoddart

Peace and platonic love,

Dylan

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