⚡ 💡How creators can leverage NFTs and Social Tokens - IdeaEconomy 💡⚡

This is one of the best interviews I've found on the opportunities for creators with web3. I highly recommend it!

Gary Henderson created his own social token $GARY coin, giraffe NFTs, and DAO. Owners of $GARY coin get access to a coaching community, free NFTs, and other bonuses, so it's a built-in flywheel that makes the community more valuable over time.

Further Reading:

A beginner’s guide to social tokens

DAOs are the Opportunity of a Lifetime via @forefront

"Josh Spector is a consultant, newsletter publisher, and creator. Josh shows other creators how to identify their audience, and helps them monetize their content. He also helps creators develop social media strategies, grow their newsletter, and build businesses around their creative work."

Josh offers insight into his consulting practice and the typical advice he gives creators.

"When I have conversations with people and they’re frustrated about like, oh, I’m struggling to grow my audience or this or that. I’m like, look, you know, You have one of two problems. I guarantee you you’re either doing too much or you’re doing too little, right?

Every creator who’s struggling to grow an audience is in one of those camps. You’re spread too thin. You’re using six social platforms when you should use one, or you’re not doing enough, right. You have a newsletter that you publish. Once every six months, you have a blog post, you know, like you’re not actually putting yourself out there."

via @fortheinterested

"Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she’s made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation."

This is a good look at the work goes into becoming a successful creator.

"This copywriter made a decision to share tips on earning freelance income on TikTok and YouTube, and in doing so, created a content business."

Ann Hanley shares her approach to both growing and writing her Total Annarchy newsletter in this short PDF.

"Arvid is the founder of the phenomenal bootstrapped founder blog and podcast. And author of best-selling books like Zero to Sold and The Embedded Entrepreneur."

"Idea First" vs "Audience First"
"You look at any successful founder, and it feels like they cheated, that they already had a big audience just waiting for their product.

Ready to throw money at them.

But that's not actually true.

It's more likely that the founder took the effort to actually embed themselves in their audience first. Or they were already an integral part of a community for a long time and had an intuitive sense of the right product to solve the burning problems of the community."

"SEO is a great tactic for content creators & entrepreneurs who want to build & grow audiences on owned channels instead of social media."

"To a newsletter writer, your open rate is the almighty metric. And today, I'm going to break down how I've increased my open rate on average by 12%."

Simple tips to get more people to open your newsletter.

Here is a selection of the best links I've found this week to level up your creator skills.

18 Main Types of Marketing - ahrefs

How To Create and Sell Your Own EBOOK in 2021 - appsumo

How to create rich snippets in WordPress - nichepursuits

Content marketing for startups - stevenklein