👆 FORGET THESE EMAILS 👇 Check out this Swipe Files Black Friday deal 🔥

You're getting this email because you signed up for the Swipe Files newsletter. As a marketer (and someone who frequently gets overwhelmed by email), I try my best to keep every email relevant and consistent with what you signed up for. At any time, you can update what you do and don't want to hear from me about (or unsubscribe altogether) here.

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So sorry for the aggressive subject line 😅

But I've gotta fight to make sure you know about this deal I've put together for Black Friday / Cyber Monday. 🔥

So here's the deal.

Next week the membership price is increasing from $299/yr to $499/yr, so by signing up now you're already saving $200 (and you lock in that price for life!).

BUT, the first 50 folks to sign up also get $50 off to scoop up a membership at just $249.

​Sign up now using the coupon code 50FOR50 →​

I used to offer each course individually at a minimum of $299 and an Office Hours-esque advisory service starting at $200 per month. If you count the community as well, that's easily $3,500+ in value.

What you get as a member 📚

If you're on the fence or wondering what exactly you can expect when you sign up, here's what's included.

🚀 The Five Factors of Growth is a comprehensive analysis of what makes SaaS companies grow by reverse-engineering the five interdependent components you need to see that MRR graph of yours trend up and to the right.

1. Market — Targeting the right people and companies to go after, conducting detailed research of those people and companies, and how to expand into new markets.
2. Product — Building a remarkable product, Jobs To Be Done theory, competitive analysis, and product-led growth.
3. Model — Activation models, pricing models, onboarding, and retention strategies.
4. Messaging & Positioning — Creating strong positioning, copywriting, A/B testing, and how to leverage Voice of Customer.
5. Channels — Running growth experiments, landing page composition, and a crash course on SaaS marketing channels.

🧠 Mental Models For Marketing will teach you to think like the marketing greats and not just copy-paste tactics, but truly understand what marketing is and how to do it more effectively.

1. Problem-solving — How to think from first principles of marketing, core frameworks, and rules of thumb to follow.
2. Persuasion — Using psychological triggers and signals, social proof, and conversion rate optimization.
3. Process — Core methods and systems to plug into your marketing today.

🎥 Marketing Like A Media Company is an upcoming course on why marketing teams should emulate media companies and how to leverage media trade secrets for your startup at any stage.

1. Owned platforms — Building channels with direct access to your audience like your website, newsletters, podcasts, and communities.
2. Rented platforms — Leveraging social media, forums, and platforms like YouTube and Quora to build your owned platforms.
3. Borrowed platforms — How to kickstart and accelerate audience growth with guest blogging, podcasts, workshops, and influencers.

🙋‍♂️ Office Hours is a monthly hour-long session specifically for you to get access to me. I'll answer your most detailed and nuanced questions, introduce cutting-edge tactics you can test, highlight past strategies that have worked, and cover any topic you'd like.

1. Q&A — Submit questions ahead of time or live in the call.
2. Case study / Tactical deep dive — We'll cover topics like how to launch on Product Hunt, how to challenge huge incumbents you're competing with on a shoe-string budget, engineering-as-marketing, and how to make the most of conferences (there's gonna be a huge comeback in 2022!).

🤝 Private Community for you to connect with other like-minded marketers and founders.

1. Ask questions, chime in to help others, and learn from past discussions.
2. AMAs with industry experts and practitioners.
3. Resource library with workshops and the Tiny Marketing Ideas archive.
4. Insider Roundup of the best learnings and insights from community members, by community members, curated for you every month.

You can see the full course curriculums and details on the membership page.

Here's what a few customers have said:

"I really suck at marketing and that’s why I started [the course]. Already re-watched a bunch of videos and I feel the corresponding links to the videos almost deserve their own thing sometimes. So valuable! I also dig the calm way of going through it all and how it‘s not hard to understand, even if you have no clue."

—Ben Mann

"Without the customer insights gained by following Corey’s advice in Refactoring Growth, my business would not be where it is today. After implementing just a handful of the many strategies detailed, the course has already paid for itself many times over! This is the resource I will refer to as I continue to experiment with additional marketing initiatives."

—Chris Spags

"I love Corey's courses! He really understands why marketing is difficult, breaks it down and gets to helping to clarify the process. Properly researching markets and customers, and building the product they need and at the right price are all critical skills I can apply immediately."

—Andrew Walters

"Hands down the most tactical marketing strategy course I've taken (probably ever). [Corey] is a f'in genius 💯"

—Aditya Sheth

Alright, now go check out those emails I told you to forget. There might be some good deals in there!

Cheers,
Corey