Growth Newsletter - The Perfect Xmas Marketing Campaign

Hi,

I hope that your Monday morning hasn’t dragged on too long. We are coming up to the craziest time of year in the E-Commerce world.

🎄Christmas!🎄

I hope that all of your Christmas campaigns are successful & remember if you need any feedback, feel free to reply to this email with your questions!

However, if you find yourself on E-Commerce Santas naughty list & haven’t sorted out your Christmas marketing campaigns yet, this newsletter might be able to help you!

Christmas Campaign Ideas

Talk to your Email list. These are the people that know your business the best, fair chance that if they’ve bought from you for themselves, they’d be happy to buy from you for their friends & family. Unlayer have some great Xmas themed Email templates!

Setup A Free Shipping Promotion. We’re all guilty of getting to the checkout and seeing that it costs $10 for shipping & then not purchasing. You can, of course, make some adjustments to your pricing to recover the expenses of postage. Most people will overlook the slight increment in cost when they see “Free Shipping".

Optimise your Abandon Cart Emails. One cool thing about selling online is that you can get another chance of convincing people who left at the checkout to buy your products. Optimise these emails by adding product reviews, create a sense of urgency with “product is running out” messaging & add a time-sensitive discount ie, for the next 24 hours this product is X% off.

Get your website into the Christmas spirit. Spend some time giving your website a quick Xmas themed makeover. You can do it by maybe changing the colors of your site a little bit, adding Christmas decorations to your logo, changing product images and descriptions to fit the season mood. This may sway on the fence customers to convert.

Create Remarketing campaigns. If you aren’t familiar with the term remarketing, I’m sure that you’ve seen it in action. During the Christmas period, most online businesses will have extra competition. Develop a remarketing strategy & get people back to your website.

What I Read This Week 📖

Just 6% of consumers believe they are swayed by influencers

91% of consumers cite a brand’s integrity and authenticity as the most important thing when considering a purchase.

marketingtechnews.net

How to Get More Exposure on Instagram : Social Media Examiner

Discover ways to improve your reach on Instagram by using hashtags, location tags, and keyword phrases your target audience is using right now.

www.socialmediaexaminer.com

My Favourite Product This Week 📦

Let me start off by saying that I don’t get paid for promoting these guys. I found them while I was continuously scrolling through my TikTok FYP & I couldn’t purchase quick enough. A notebook connected to the freaking cloud. So dope.

Rocketbook Australia - Cloud Connected Reusable Pen & Paper Notebooks

Rocketbooks are the world’s best notebooks. Save notes to the cloud or email directly from the page. Wipe clear to reuse again and again. Buy Rocketbooks here. All orders are sent from our Sydney-based warehouse.

getrocketbook.com.au

I hope that you enjoyed this weeks edition of Growth Newsletter, if you have anything that you’d like to see covered in future editions or just want to say hello, feel free to reply to this Email.

Have a great day,

Jayden Hall

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