Free eBook - a new era of Product Management

A co-production of

Product First: A New Era of Product Management

airfocus and Product Collective came together to work on this report, offering a comprehensive look into the new era of product management. With insights from 300 product managers, this research aims to identify the modern product management challenges, as well as the qualities and features that are expected from dedicated product tools.

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What's Covered?

The rising profile of product teams in the modern era
Product teams have become increasingly important as organizations move towards a product-centric model of business. The Covid-19 pandemic further amplifies this movement.

The prominent challenges of product managers
With ever-evolving customer expectations and innovation-based industries with harsh competition, there is great pressure on product managers and product teams.

The need for modular, structured product management
The target benefits that product managers expect from dedicated product management technology to tackle their challenges.

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