🎉 Hey Failories! It's Nico here.

This week I bring you an article analyzing Glitch's failure, an interview with ZenMaid's founder and three curated resources.

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content 📚

💀 Pivoting from a failed startup to a $28B company. This is the story of Glitch, the social-based MMO game that gave birth to Slack, an internal communication tool for companies, recently acquired by Salesforce for $27.7B.

Glitch's failure is critical in Slack's success story. Despite raising +$12M, the company couldn't build a profitable business model and shut down without having found a buyer. Here's how to find success pivoting from a failed startup.​

️💰 How a non-technical founder built a $1.5M ARR SaaS while traveling. Amar co-founded ZenMaid, a niche scheduling SaaS for maid services, and in the last years, he has traveled around 30 countries while growing his company 40% year-over-year.

They have around 30 people on their time between full-time employees and freelancers. Here's how to build a successful niche SaaS while being a nomad.​

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🔴 A Marketing Strategy Template You Can Actually Use (TODAY). Everything you need for your marketing strategy is in this template. You’ll be able to move quickly from template to action with a plan that’s easy to follow. Grow your revenue and future-proof your career with this marketing strategy template.

🎟 Programmatic SEO with no-code tools. I was recently invited to participate in MicroConf's No Code remote event, which takes place next week.

There, I'll be sharing how we've used no-code tools at Failory to programmatically create a ton of pages and articles related to pitch decks that grew our organic traffic by +11k users per month. I was given a 50% discount code to share with you. Go here and use code: NICO25.​

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what I'm reading 👀

​Ahrefs' 19 marketing strategies. Ahrefs don't use Google Analytics, tracking pixels or email nurturing. Instead, they mostly rely on product-led growth and content marketing. This articles breaks down Ahrefs' growth system into 19 actionable strategies.

​Content Marketing Benchmark Report 2021. If you run a SaaS and rely on content marketing to acquire customers, you'll find this post, analyzing data from over 100 companies like yours, really interesting and useful to compare your strategies and numbers to others'.

​Levels: A cultural anomaly. Levels is a healthcare company that has created a blood glucose tracker that allows their customers to maximize their diet and exercise. According to this article's author, "there is not a company on earth that runs quite like Levels." In this post he dives deep into the reasons for this.

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That's all for this week. I hope you enjoyed this week's content.

Cheers,

Nico

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