Watch Now: Real-Time Segmentation to Improve Customer Experience

Forward-thinking organizations are shifting customer experience (CX) strategy from focusing on a few differentiated groups to narrowing in on hyper-personalization and fostering 1:1 relationships. This shift requires continuous analysis of large volumes of data and the right infrastructure to support it. And while there is no shortage of data or new technologies, maximizing the value of your data happens only when you can derive insights from it, and transform those insights into real-time decisions.

Watch our on-demand webinar to learn tips and tricks to simplify your data stack, while simultaneously gaining the speed, scale, and efficiency required to meet modern CX needs.

💡 Key Takeaways

1. Delivering better CX is a combination of speed, scale, location, object, and more.

2. Data is a critical element of creating a strong, machine-driven CX program, but common approaches to storing and analyzing data may be holding your organization back.

3. The industry has created a facade of real-time by using workarounds to speed up end-user applications, like preaggregation, but in reality, these workarounds mean your data is stale.

WATCH NOW

🦸🏻‍♀️🦸🏼‍♂️ About Our Speakers:

Matt Jaffee, Distinguished Engineer

Jaffee is the Distinguished Engineer at Molecula and has been with the company since before its inception. He works closely with the engineering team, but also customers, prospects, and partners to keep a pulse on the industry and help inform the technical  direction of the product.

Erica Fowler, PhD, Senior Product Marketing Manager

Erica is a strategy and analytics professional with experience designing, implementing, and evaluating custom analytics solutions across multiple industries. She has profound interest in data-driven solutions that transform businesses and the individuals that support them.

*This post is an offering from our partner Molecula. We thank the Molecula team for their support of TheSequence