Strengthen customer relationships with (the right) holiday emails.

Done right, a holiday email can strengthen your brand and make customers feel special. Done wrong, the opposite is likely. Spread the cheer and build relationships with genuine, non-promotional holiday wishes.

A generic holiday email is a great opportunity for customers to unsubscribe. Instead of sounding like every other business trying to capitalize on the holiday, Kristen McCormick breaks down good emails that will have a positive impact on your customers (and your brand). First off, be personable, keep it simple, and make it heartfelt. Don't be promotional — no CTA's, no asks, no selling. Talk about your mission, as opposed to your products, value prop, etc. Feel free to give a recap of the year and what happened for your business, but be honest; not boastful. Fun holiday photos of you (and your team) can go a long way. Thank them for their support and wish them a happy holiday season and new year. Above all, be genuine. Check out Kristen's article to find yawn-worthy words and phrases to avoid, along with some good examples of emails.