DECEMBER 17, 2021

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

Features in this issue (view online):

• Full Tilt: Tips for Setting Your 2022 Goals​
• Entrepreneur: Online Radio Show Going Strong​
• Stan: ASMR Community Growing on YouTube

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Don’t start the New Year by setting resolutions for you in your content business.

Resolutions are limiting. They confine you to do or not do something. Instead, set goals. Goals are expansive. They are all about what you want to achieve.

So, let’s plan for 2022. Block out a few sessions for working on your goals on your calendar. Don’t try to do it all in one day. You need time between some of the steps to ponder, consider, and assess.

1. Review the past: If you documented your 2021 goals, go back and review them to see what worked, what didn’t, and what no longer matters. But, if you didn’t have explicit goals, you should still look back at the past six months to a year. What did you do? How did your audience react? What did you discover about your strengths and weaknesses as a creator and an entrepreneur?

2. Brainstorm goal possibilities: Now comes the fun part. Start listing anything and everything you would like to achieve as an entrepreneur, as well as what you want the business to achieve. Don’t limit yourself to 2022. Dream big and small.

Maybe you want to build a business to a financial level where you can quit your day job. Perhaps you want 500K subscribers or convert 10% of your followers into paying customers. And maybe it’s selling your content business for $10M. Now, review the list and highlight the top 10.

3. Break into mini-goals and tasks: Take each of the highlighted goals and break them down into manageable goals (if necessary) and tasks. What do you need to do or accomplish to attain them? Then, estimate the time to complete each task.

Now, you are better informed to assess what it would take to achieve your top goals and pick the ones that you can reasonably expect to accomplish in 2022.

4. Set the calendar: With each goal, add the target completion date. At this point, you also need to detail how you will know if you achieved it – establishing the metrics is essential.

Next, pull out your calendar. Add those completion dates, then work backward, adding dates to achieve your mini-goals as well as the necessary tasks to complete them. By setting deadlines and posting them to your calendar, your goals will remain at the forefront every day.

5. Check in, review, and revise: Add a weekly check-in to your calendar to assess progress on the mini-goals and every month or quarter to analyze your big goals. Are you on track? Are these goals still relevant? What adjustments should be made?

6. Celebrate: When you achieve a goal, don’t just simply check it off the list. Take a moment to celebrate. Reward yourself with a treat. Share the win with your community. (The Tilt folks love to hear big and small victories.)

Share the goals you set for your content business. Tag @TheTiltNews on Twitter, LinkedIn, Facebook, or Instagram. Also, share in The Tilt Discord community. And we’ll help you stay accountable and provide some resources whenever possible.

– Ann Gynn

To learn Joe Pulizzi’s personal and professional goal-setting process, read the longer story.

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More Tilt Opportunities

We recently expanded our educational offerings by launching our first online course, Content Entrepreneurship 101. Purchase today for LIFETIME ACCESS!

In May 2022, The Tilt will co-present the first Creator Economy Expo (CEX) so entrepreneurs can get in early on Web3 and thrive in the creator economy. Register now to SAVE $500 on this in-person event!

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Entrepreneur: Peggy Smedley

Biz: The Peggy Smedley Show​

Tilt: Internet of Things influencer and futurist

Primary Channels: Online radio show/podcast (115K weekly listeners)

Other Channels: Twitter (29.4K), LinkedIn (6.8K)

Rev Streams: Advertising, sponsorship packages

Our Favorite Actionable Advice:

• Go to your non-niche flock: When Peggy hits the wall, she reaches out to her network that isn’t in her field or industry for some out-of-box ideas.
• Be ready to adapt: While structure is important to a content business, don’t be so rigid that you can’t adapt when things change or address disruptions.
• Have a go-to reminder of why: When Peggy sometimes questions why she is doing something, she uses this affirmation: Nothing happens without a dream. It serves as a reminder of her why.

– Sarah Lindenfeld Hall

To learn what motivated Peggy to launch her show, and more of her advice for burgeoning podcasters and creators, check out the longer story.

Know a content creator who’s going full tilt? DM us or reply to this email.

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Caught on ... Twitter​

“Don't let others get in your way, and bring you down.” – Collaborate For Purpose

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Last year, YouTuber SemideCoco went from 13.5K subscribers in March to 150K by the end of December with videos of her doing peaceful massages, mellow mediations, and scalp checks.

The rapid influx came after the Toronto-based naturopathic student Semide connected with people searching for ASMR content on YouTube. The channel now has over 220K subscribers.

Semide explained her YouTube success to Bitch Media, “The social isolation and increasing mental and physical health issues intensified by the pandemic drew many viewers to my channel,” she says.

In a 2020 interview, Insider confirmed Semide earns close to $3.15 per thousand views (RPM). She also lists some ASMR audio on Spotify.

Why we’re a Stan: Semide realized her growing audience turned to ASMR videos to cope with the pandemic’s impact. Hence, she continued to make more content to meet the demand, even expanding to other platforms like Spotify.

– Shameyka McCalman

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• ​Taking Control of Screen Time (Content Inc. podcast)
• ​Social Platforms Burn Content Creators Again (This Old Marketing podcast)
• ​2021 Global Report: The State of New-Business Building (McKinsey)
• ​Business Owner Shares Top Tips for Raising Capital (Forbes)
• ​5 Tips to Survive Self-Employment (Los Angeles Times)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Sarah Lindenfeld Hall, Shameyka McCalman, and Don Borger.

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