Hi Reader,

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This is hands-down my favorite time of the year!

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Everything's slowing down. I get to spend time with my parents. And I'm eating my favorite German Christmas treats that I've known since childhood.

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I hope you get to relax, recharge, and indulge a little as well.

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😊🎁🎉I wish you and your family happy holidays 😊🎁🎉!

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Let's get to today's newsletter...

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✍️ Marketing & Copywriting

Julia Saxena 🚀🚢 @julia_saxena Copywriting doesn't have to be complicated. You can build a persuasive argument for your product/service using just these 3 elements: ⚡ Here's the problem and why it sucks 💡 Here's the solution and why it's awesome 🚨 Here's what you can do next December 17th 2021 3 Retweets 21 Likes

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​Finding language/market fit: How to attract and convert the right students to your online course​

A few words can make all the difference between your course selling out and barely anyone taking notice. Why? Because attention is your biggest bottleneck. To capture the attention of the right people, you have to find language/market fit. Here's how to do that.

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🤓 Online Courses

Julia Saxena 🚀🚢 @julia_saxena Every online course should encourage its students to share what they're learning publicly. It's a win-win-win: • You'd engage with the material more deeply • The instructor will know what you've taken away • The audience gets a glimpse of what it's like in the course December 14th 2021 5 Retweets 37 Likes

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​Reflecting on your online course: 3 questions for a useful post-mortem​

Just finished a cohort of your course or even just a workshop? Sit down and reflect on it! That's how you improve continuously. Here are my 3 go-to questions and guidelines for a useful post-mortem.

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​My advice for course creators (interview on the Disco Creator Series) ​

I share my journey into the online learning space, the key lessons I've learned about course design, and thoughts around go-to-market strategy for course creators.

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📈 Productivity

Mark Manson @IAmMarkManson Three Ways To Live A More Meaningful Life: 1. Simplify your focus; do 1-2 things really, really well. 2. Pursue goals that benefit others, not just yourself. 3. Embrace the necessity for struggle and sacrifice. December 22nd 2021 32 Retweets 128 Likes

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​The Ultimate Annual Review​

I'm using this free Notion template by Steve Schlafman for the second time to conduct my annual review. Highly recommended!

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2 days til Christmas and still waiting for my suitcase that contains presents but got lost on the way to Germany 😅🎄,

Julia

Your Copywriter & Online Course Specialist

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PS: Over the next few days, I'm diving into the Mastering ConvertKit course by Brennan Dunn.

My goal is to up my email marketing game exponentially in the coming year and help double Forte Labs' email list.

Of course, I'll be sharing what I'm learning on the way. Stay tuned!

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PPS: Missed the last newsletter? I shared some big news, why I'm giving up freelancing, and a crucial marketing principle to adopt. Read it here.