Founder Weekly - Founder Weekly - Issue 518

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Welcome to issue 518 of Founder Weekly. Let's get straight to the links this week.
General

How Shein beat Amazon at its own game — and reinvented fast fashion
By connecting China’s garment factories with Western Gen-Z customers, Shein ushered in a new era of “ultra-fast” shopping.

2022 Trends
A list of various 2022 trend reports.

It's Gen Z's World, And We're Just Living In It
From Secondhand Fashion to TikTok Creators, to Social Commerce.

DAOs: Social networks that can rewire the world
Exploring the new world of decentralized autonomous organizations.


Marketing, Sales and PR

What Spotify Wrapped Can Teach About Successful Marketing Strategies
How Spotify Wrapped made the platform grow 21% in downloads (and how you can do that as well)

What is the most underrated marketing channel?
Use this underrated B2B marketing channel—with 450 million users—to kick your marketing campaigns into high gear in 2022. This post explains how.

Your 3 Pricing Strategy Choices: Grow, Skim, or Follow
Value management and pricing strategy consultant Steven Forth breaks down the three pricing strategy options: grow, skim, or follow.

17 Actionable Content Marketing Tips for 2022
Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales.


Money and Finance

The Mirrortable
A great post by Balaji Srinivasan where he explains how mirrortables are to cap tables what stablecoins are to fiat currencies. They streamline and internationalize the logistical mess of angel investing.

Resilience and the Stockdale Paradox
A great essay about what a VC thinks about the future.
 
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