👋 Hey, Ruchin here! Welcome to this week’s edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG)

The outcome we're shooting for is simple... to get enough folks excited about the product-led world that we so dearly love ❤️

Subscribe to get this newsletter every week👇

Get early access to Toplyne for free 🤩

Into the Twitterverse 🐦🌌

• If you thought 2021 was crazy…

  2022 is set to be crazier. Just 8 hours back on the job was enough for Harry Stebbings to see:

  • a $100M valuation for a pre-product company 😳

  • a unicorn valuation at a 1000x ARR multiple 🥴

  • And a $10B cap for a 15-month-old company 👶🏻

Harry Stebbings @HarryStebbings

It is not even 4PM on the first day back and I have already seen: $100M pre for pre-product company. $1BN pre for $1M ARR company. $10BN pre for company less than 15 months old. My oh my, welcome 2022.

January 4th 2022

91 Retweets1,222 Likes

• PLG is a land of half-bloods 🪄

PLG is not and cannot be the sole GTM motion of a PLG company. In fact, most PLG companies have fairly sophisticated sales motions, and even the best (Canva, Calendly, Notion) support enterprise pricing…. How do you access this pricing you might ask?

Well through little thing thing PLG nerds hate admitting called a “Contact Me button” 📞😅

Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ @jasonlk

"Contact Me" pricing for Enterprise Editions seems even more common these days Even in, and perhaps even especially in, "PLG" companies

January 2nd 2022

8 Retweets141 Likes

• Postman Cinematic Univserse (PCU) 🦸🏻‍♀️

  Who said comic books are only Marvel’s cuppa tea!? ☕️ Just check Postman’s latest comic book explaining the API economy and the opportunities it opens up 🚀

  Marketing on steroids below 👇🏻

April Dunford @aprildunford

Folks tell me you can't do creative things in B2B tech marketing and then there's @getpostman blowing my mind with a graphic novel that explains their #positioning. The API-first World Postman Graphic Novelapi-first-world.com

January 5th 2022

21 Retweets165 Likes

🔎 The PLG hunt

• Pictory is a godsend for marketing & content teams

  The AI-powered tool autogenerates videos & other social content from existing long-form content, in minutes and at scale. The Seattle-based company just raised $2.1M in seed funding and is about to head into a phase of accelerated product development.

  Extended timelines for content generation (especially video) is a real pain-point for marketing teams, and we’re excited for Pictory to solve this!

pictory @pictoryai

Welcome to Pictory: the AI that produces a month of video and social content from longform content, such as blogs and webinars, in minutes. Create, edit, and share social content like never before. Try it for free now: pictory.ai

May 20th 2021

2 Retweets3 Likes

What hot and upcoming PLG company are you most excited about? 👇🏻

Leave a comment

Growth Stories 🚀

• Deel’s growth curve is GOALS

  The payroll & compliance provider grew 12x in the last year on the back of global shifts in hiring practices - a shift that saw companies optimize for merit rather than zip code. Deel makes hiring someone from anywhere in the world a walk in the park.

  Read the Deel story here: 👇

Top of the Lyne

Growing 12x in one year… No big Deel

👋🏻 Hey, Ruchin here! Welcome to another edition of the Growth Stories series 🙌🏻 Every week we break down growth strategies employed by the hottest SaaS PLG Cos and share tactics that you can experiment with at work! If you’re a new subscriber or if you couldn’t find our emails this last month, fret not - We have you covered ❤️! Here are some of our …

Read more

2 days ago · 3 likes · Arjun Rakesh, Rahul Krishnan, and Ruchin Kulkarni

• Code-search: a programming staple that you don’t know you need until you use it

  Around 800,000 developers are using Sourcegraph today.

  That number is going up every day.

  Tune into the Sourcegraph growth story 👇

Sourcegraph: Google for code By Toplyne Podcast episode

Fundraising, Venture Capital and Exits 🤑

• Visual collaboration tool Miro’s valuation just touched $17.5B on the back of their series C

  Over the last year, Miro’s headcount has doubled to 1,200 employees in 11 hubs worldwide. “We believe Miro sits at a powerful intersection between asynchronous and synchronous work that captures and ignites creative processes everywhere” said Matthew Jacobson, general partner at Iconiq Growth and Miro board member

  • $400M In Series C

  • 17.5B In Valuation 

  • 30M Users 

  • 99% of Fortune 100 are customers

  • 1,200+ Employees

  • 11 hubs worldwide

Miro @MiroHQ

Thank you for dreaming big with us! 🚀 Today we are proud to announce we have raised $400 Million in our Series C round of funding to continue helping enterprises, organizations, and universities, unlock creativity, strengthen collaboration, and rapidly innovate.

January 5th 2022

12 Retweets68 Likes

Launches, events, and releases

• Notion donned their Santa hat and gave us the gift of a bunch of feature updates this holiday season.

  Here’s the super-thread of all the new updates.

  William Nutt @WilliamNutt

  1/ @NotionHQ was generous with new features this holiday season. Let's unwrap them. 📝+📹+🧵 notion.vip/unwrapping-not…Unwrapping Notion’s Newest Features ~ Notion VIPNotion showered us with new features for the holidays. Let’s unwrap them.notion.vip

  January 3rd 2022

  30 Retweets354 Likes

Nerding out on PLG 🤓📚

• A guide for prioritizing at an early-stage B2B startup 🐣

  Lenny talks to Benjamin Encz (CEO of Ashby), Christina Cacioppo (CEO of Vanta), Julianna Lamb (CTO of Stytch), May Habib (CEO of Writer), Rujul Zaparde (CEO of Zip), and Tommy Dang (CEO of Mage) to take a closer look at how to set your priorities straight at a pre-PMG start-up.

Lenny Rachitsky | lennysan.eth @lennysan

A guide to prioritizing at a pre-PMF B2B startup Handy summary in thread 🧵 lennysnewsletter.com/p/prioritizing…Prioritizating at startupsA guide for prioritizing at an early-stage B2B startuplennysnewsletter.com

January 4th 2022

53 Retweets296 Likes

Some housekeeping…

Is your mailbox trying to keep our content away from you! 💔 What can you do about it? Mark this email as ‘not spam’ 😱 or move it from your promotions to the primary folder 👉🏻 It’s very easy!

Thanks again, and please tell a few friends if you feel like it.

How did you like this week’s newsletter?

Legend 🤩 - Great 😄 - Good 🙂 - OK 😶 - Meh 😒