Forbes - The IPO forecast for 2022

Kevin Dowd
Staff Writer
January 9, 2022
Big Things
1. The IPO crystal ball
After a record-breaking year for IPOs in 2021, the pipeline for 2022 is already filling up. Chime, Instacart, Reddit and Stripe are just a few of the hugely valuable startups that could finally take the leap from private to public. TPG is ready to get the party started next week, with a public debut on the docket that could value the private equity firm at nearly $10 billion.

The big names will be there. But what about the rest of the IPO landscape? Will the good times continue to roll, and more records continue to fall? Or will escalating inflation and the potential for rising interest rates cause things to take a bearish turn?

I spoke this week with
Rachel Gerring, who works as the Americas IPO leader at EY, to take the temperature of the market as a new year gets underway.
Will last year's trend of up-and-to-the-right continue in 2022? Getty Images
There were nearly 400 IPOs in the U.S. last year that combined to raise more than $142 billion in proceeds, according to data from the IPO watchers at Renaissance Capital. Both of those figures easily outpace any other year since the dot-com boom. Gerring and other experts have highlighted several factors that helped create such fertile ground for debutantes. Between a flood of government stimulus spending, soaring public valuations, a backlog of companies from 2020, low interest rates and the optimism of vaccine rollouts, the past 12 months were something close to a perfect storm.

In the year ahead, though, the forecast looks a little different.

“I’m starting to see some headwinds,” Gerring said.

As one major example, Gerring pointed to the growing likelihood that the Federal Reserve
will raise interest rates in the months to come. Part of the public market’s runaway success in 2021 was driven by investors seeking better returns than they might find in fixed-income markets. If higher rates make those fixed-income investments start to look a little more appealing, that could sap some of the public market’s juice.

The pandemic continues, but at this point, it seems like the spigot of stimulus funding has been shut off for good. Plans to move back to the office have been again delayed by the omicron variant, perhaps sparking new pessimism. Many companies are struggling to retain top talent. Add it all up, and Gerring thinks it’s unlikely that public valuations will continue climbing to ever-loftier levels in the months to come.

Last year, it seemed like the IPO window never closed. This year, timing may be of the essence.

“Companies really need to continue planning, because they need to look for and be able to respond to the appropriate market openings when those moments occur that are right for them,” Gerring said. “So, to me, that just continues to put the pressure and focus around planning and planning in advance. Because I think in ’22, as we sit here today, there’s a lot of uncertainty."

The tech and healthcare sectors were particular hotspots for IPO activity last year. Gerring thinks that will remain the case in the months to come. Indeed, three of the four public offerings that occurred in the U.S. during this past week involved healthcare companies. The EY executive said she’s also keeping a close eye on the industrials sector, where a new infrastructure bill could lead to an influx of spending, and the travel and leisure industries, which could see another surge of interest when the omicron variant begins to fade.

These days, when you talk about IPOs, you can’t only talk about IPOs. The market for SPAC deals has faded considerably from a peak that occurred around this time last year. But it remains a major exit option, with nearly 200 blank-check mergers completed last year, per the website SPAC Research.

“You know, Q1 2021 was out of this world,” Gerring said of the SPAC market. “We’re not going to see numbers like that, but they’re certainly not going away, either."

It’s easy to think of SPAC deals as true alternatives to IPOs. In one sense, that’s accurate. But in another, not so much. As last year progressed, it became clear that blank-check mergers were better-suited to certain types of companies, ones that were more about promises of a game-changing future than any existing track record. We’re talking about electric vehicle makers, rocket-launch specialists, upstart crypto exchanges—the sorts of companies that lack the established financial history that IPO investors tend to prefer.

“That’s one area where we spend a good amount of time, discussing with companies the differences,” Gerring said. “There are multiple paths of accessing the public markets. What’s the best path for each individual company? I’m not suggesting one is better than the other. It’s more around, what’s better in the sense of accomplishing the company’s and their owner group’s objectives?"

For most of the biggest names—the Reddits and Instacarts and TPGs of the world—the objective still remains an IPO. Some of those companies have been planning their public debuts for several years now, spurred by last year’s ebullience to finally make the leap. Will they still proceed with their listings if the market begins to fade?

It’s impossible to predict with much certainty. But Gerring believes a more bullish IPO environment will have a bigger effect on smaller companies. When it comes to the market’s reception, some companies have the ability to create their own weather.

“Are they impacted by some of those headwinds? Yes. To the same degree? Maybe not,” Gerring said. “We’ve always felt that there will be those market openings, those market windows that provide a more optimal time. But for companies that are well-prepared and have been really thoughtful around their approach to their IPO or public listing, I think there will always be a market."

Just how friendly will that market be in 2022? The planned TPG IPO in the days to come should offer our first real glimpse.
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2. The sports page
The New York Times announced on Thursday that it will acquire The Athletic, with reporting pegging the price of the deal at around $550 million. For The Athletic, which has raised $145 million in prior venture funding to fuel its dreams of dominating the world of sports writing, the deal marks a long-sought exit. And for the NYT, it amounts as a major new bet on the power of sports to bring in new subscribers. This is the famed newspaper's biggest acquisition since it bought the Boston Globe for $1.1 billion back in 1993.

Deal activity has been heavy in the digital media space over the past year or two.
BuzzFeed bought HuffPost, then went public through a SPAC deal. Vox Media has snapped up New York magazine and Group Nine Media. Forbes announced a SPAC deal of its own. And other news upstarts have emerged, including Puck and a new media venture from former BuzzFeed editor-in-chief Ben Smith and Bloomberg Media chief executive Justin Smith, about which we still know very little.

The Athletic's $550 million valuation is a ways off from the $750 million figure the company was reportedly seeking, and it's a modest step-up from the $530 million valuation that came with a funding round in 2020. But the sale will still be a highly lucrative one for early shareholders like
CourtsideVC and The Chernin Group, which backed The Athletic at a $22 million valuation back in 2017, per PitchBook.
3. Cardboard heroes
First, Fanatics took away Topps' most valuable contract. Now, it's conducting a full takeover of its rival's flagship business.

Fanatics, a budding sports apparel giant that was valued at $18 billion with a funding round in August, agreed this week to buy the Topps sports card business, with reports indicating a valuation of about $500 million. Last summer, Fanatics signed a agreement with
Major League Baseball to replace Topps as the league's exclusive baseball card partner, a stunner that led Topps to abandon a planned $1.3 billion SPAC merger. Together, the two moves are an example of Fanatics using its deep pockets to crowd out the competition: The company has raised some $2.7 billion in total funding over the past five years, per PitchBook. It also signed exclusive card deals last year with the NFL and NBA, a sign of its big ambitions to branch into a thriving segment of the memorabilia business.
The world of baseball cards is undergoing a transformation. MLB Photos via Getty Images
4. 3G goes window shoppiing
3G Capital made its bones in the food and beverage space, using a series of gigantic transactions to turn AB InBev, Restaurant Brands International and Kraft Heinz into industry colossi. For its next act, the Brazilian private equity firm is trying something quite different.

3G signed a deal to acquire a majority stake in
Hunter Douglas, a maker of blinds, shades and other window coverings and exterior architectural products, valuing the business at $6.9 billion. The firm will pay €175 per share for the Dutch company, a hefty 75% premium to its prior closing price. Unless you're in the homebuilding business, Hunter Douglas probably doesn't have quite the same name recognition as a Budweiser or a Burger King. But it's still the biggest brand in its industry, with operations in more than 100 countries and north of $3.5 billion in annual sales. 3G doesn't take too many bites at the buyout apple. But the bites it does take sure are big ones.
5. Superstar sales
The estate of David Bowie agreed this week to sell the late artist's songwriting catalog to Warner Music Group, with reports indicating that the six-decade body of work will fetch $250 million. A few days later, John Legend agreed to sell his own catalog to KKR and BMG, the latter of which specializes in music rights. Twentieth-century artists like Bowie, Bob Dylan and Bruce Springsteen have led the way in the recent gold rush for song rights. KKR stands out from other recent buyers due to a taste for performers still in their relative primes: Legend is 43, and KKR agreed last year to pay a reported $200 million for a majority stake in the catalog of Ryan Tedder, the 42-year-old frontman of One Republic and prolific songwriter for other artists.

It isn't only singers: Hollywood actors also seem to be drawing more attention from investors than ever before.
Will Smith and Jada Pinkett Smith agreed this week to sell a minority stake in their Westbrook media production company to Candle Media, the new entertainment group led by former Disney executives Kevin Mayer and Tom Staggs. Bloomberg reported that Candle, which is backed by billions of dollars from Blackstone, will pay abut $60 million for a 10% stake. The upstart group seems to have identified star power as a key factor in its deals: Last year, it signed on to buy Reese Witherspoon's Hello Sunshine production company for $900 million.
6. Superstar agents
Sports broadcasters like Jim Nantz, James Brown, Julie Foudy, Mike Tirico and Scott Van Pelt are used to narrating the exploits of star athletes such as Russell Westbrook, Katie Ledecky and Giancarlo Stanton. Now, they'll also share an agency.

Wasserman, which is one of the biggest agencies in the world for athletes and other star entertainers, agreed this week to acquire
The Montag Group, which has carved out a niche representing many of the biggest names in broadcasting. The agency is led by Sandy Montag, who rose to fame as the longtime agent of the late John Madden. The Montag Group will remain an independent brand at Wasserman, which is led by Casey Wasserman, the grandson of pioneering Hollywood agent and studio executive Lew Wasserman. This week's move continues a bit of an acquisition spree in recent years, following the takeovers of the Key Sports and Acme World Sports agencies in 2020.
Hello, friends. Getty Images
7. Prime real estate
Logistics real estate was one sector where deal activity surged during 2021. So far, it's looking like more of the same in 2022. CBRE Investment Management agreed this week to buy a $4.9 billion portfolio of warehouses, distribution centers and other facilities from Hillwood Investment Properties, the real estate business run by Ross Perot Jr. The portfolio includes more than 28 million square feet of space, most of it in the U.S., with other properties spread across the U.K., Germany and Poland. Between the continuing rise of e-commerce, the continuing presence of the pandemic and last year's global supply-chain snarls, the business of logistics is in the midst of a transformation. Buyers like CBRE are trying to take advantage.

Data centers were another real estate sub-sector that saw a bevy of transactions last year. And once again, the trend continued in the first week of the new year. Aptly named industry giant Digital Realty struck a deal to buy Teraco, which owns and operates colocation data centers in South Africa, from a group of current owners that includes
Berkshire Partners and Permira, valuing the business at $3.5 billion. Digital Realty already has significant assets in Kenya and Nigeria, making the Teraco deal its latest attempt to capitalize on Africa's digital transformation.
8. The main event
In some ways, the pandemic has been a disastrous stretch for the event industry. In others, it has been a period of creation. The shift to virtual and hybrid events has led to the emergence of new startups and new technologies that cater specifically to our new reality—a reality that, with the omicron variant running rampant, might linger a little longer than many thought. And the shift has also led to a string of deals, as companies try to expand their roster of event offerings.

One such deal came this week, when
MeetingPlay and Aventri announced plans to merge, bringing together two companies whose software is used to power a combined 50,000 live, virtual and in-person events each year. A new growth investment from Sunstone Partners and Camden Partners will support the deal, and Eric Lochner, who recently spent five years as the chief executive of Steele Compliance Solutions, will take over as the combined company's new CEO. Arguably the biggest winner in the events software space amid the pandemic has been Hopin, a British startup that raised more than $1 billion across five separate funding rounds over the past two years, taking its valuation to a reported $7.75 billion.
Things To Read
Burnout and job-hopping have turned into two defining workplace trends the pandemic era. In response, a growing group of tech startups, banks and other companies are embracing the sabbatical. [The Wall Street Journal]

After an extended hiatus in the wake of the global financial crisis, JPMorgan Chase has resumed the practice of suing thousands of its own customers who have fallen behind on credit card payments. [
ProPublica]

Nobody knows quite what the metaverse will look like. But one thing seems certain: It will involve a whole lot of money. [
The New Yorker]

Are they piles of trash? Are they the ultimate prepper fantasy? Are they the future of climate-friendly housing? However you might define them, the Earthships of Taos, N.M., are certainly interesting. [The Washington Post]

Move over, "Shark Tank." The NBA wants to be the tech world's latest startup incubator. [USA Today]

A long list of private equity firms are driving an ongoing surge in tech buyouts. But in 2021, nobody could keep pace with Thoma Bravo. [
PitchBook]

The story of how Jessica Simpson turned her namesake apparel company into a billion-dollar brand—and how, after a failed foray with a company called Sequential Brands, she had to go to bankruptcy court to buy it back. [Bloomberg]

Quote Of The Week
"I felt that it was helping my general health. My backache has improved, my general weakness improved, and my appetite improved. ... I was always looking for new vaccine camps and would go there. Nobody would recognize me."
-Brahmedo Mandal, an 85-year-old retired postman from India, speaking to The New York Times about why he says he's so far received 12 coronavirus vaccine doses, prompting an investigation from local officials
Kevin Dowd
Staff Writer
I am a staff writer at Forbes. I previously wrote for PitchBook, where I created The Weekend Pitch, a weekly newsletter about the private markets. Before that, I covered high school sports in the Pacific Northwest, and I graduated from the University of Washington with a degree in journalism and creative writing. I live in Seattle, where I read a lot of books and play a lot of golf.
Follow me on Twitter.
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