Software Ideas Preview Newsletter | Issue #67! ⭐

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Opportunity #1:
SaaS Marketplaces?

Mirakl is a marketplace platform that lets large retailers host third-party vendors on their online marketplaces. Businesses can use it to manage customer experience across vendors, collect and manage CX analytics, and find new vendors.

Most importantly, it allows them to have large catalogs of third-party products that complement their own so shoppers stay on their website.

It has different tools for B2C, B2B, and service-based marketplaces, allowing them to upsell products and schedule services related to the main products they sell. Basically, it lets retailers create a one-stop-shop for their customers

In this opportunity, we'll investigate what it would look like to build a marketplace-as-a-service platform, targeted specifically at SaaS companies to promote related services. 

If you're looking to build a product with a unique angle in a transforming market, this is a great opportunity for you!
Unlock this opportunity!

Opportunity #2:
A down-market ticketing system

ServiceNow is a ticketing platform that manages tasks across large organizations, from IT tickets and customer service requests to HR onboarding workflows. The app uses predictive intelligence to detect incidents, route work to the right teams, and predict time to resolution for customers.

This industry has an interesting combination of old giants and new upstarts. Breaking in won't be easy!

In this issue, we'll investigate:
  • How are older solutions like ServiceNow competing with modern tools like ZenDesk?
     
  • How are smaller companies managing to attract customers? What's their secret?
     
  • What are the major pain points that the down-market is experiencing, and what can we do about them?
     
  • What would an MVP look like that solves this issue, and why is Notion an important company in that discussion?
     
  • What are the four top marketing channels to explore for acquiring early customers?
This opportunity revolves around three key components: a powerful ticket solution for small companies, niching aimed at the SaaS market, and a permissioning system.

If you're looking to build a solid, bootstrapped business that has a relatively easy path to entry, and can be built iteratively over a few years, this is the idea for you!
Unlock this opportunity!

Opportunity #3:
Coding Assessments + Freelancers

CodeSignal is a technical aptitude assessment software that helps companies test the coding skills of job applicants. They focus on enabling technical screening at scale through take-home programming tests, while also supporting traditional interview experiences through features such as a collaborative IDE and included whiteboarding tools.

Hiring the wrong candidate is one of the most expensive mistakes a company can make. It costs companies tens of thousands of dollars to correct a single hiring mistake when factoring in costs like the time and resources spent on interviews and managing the hiring process and the weeks, months, or even years of having the wrong person in the wrong role.

this week we'll look at a down-market opportunity that focuses on bringing the technical assessment software that is increasingly becoming a requirement for full-time hires, and apply it to a smaller niche in the field - freelancers!

As always, we'll look at how to build the MVP, four high-priority marketing channels, and deep-dive into the major players in this market.

This opportunity is a positioning-heavy one, focusing on niching down to the freelance market in order to gain traction. While the development effort on this opportunity isn't trivial, the biggest challenge will be in leveraging the positioning of the company to attract leads and potential customers.

Overall, if you're looking for a dev-focused project that has the potential to grow exponentially, this is a great opportunity for you!
Unlock this opportunity!
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