By Matt Southern, Senior News Writer

Monday, January 17, 2022

SEO

Google: One Part Of Site Can Hurt Entire Site Quality

Did you know one low-quality section of a site can drag down the quality of the entire site?

Google's Search Advocate John Mueller describes how individual low-quality aspects can work together to impact a whole website.

Learn more about how Google assesses website quality so you can prevent one section from holding back an otherwise great site.

8 Quick SEO Wins For Your Brand New Website

Google Search Console's international targeting options can adversely impact search rankings if you're intending to reach a general audience.

Google's Search Advocate John Mueller explains how that could happen, and when geotargeting should "definitely" not be utilized.

6 Expert Tips For Small Business SEO Strategy In 2022

Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone.

We asked our network of experts for their best SEO tips for SMBs heading into the new year.

SEJ's Kristi Hines brings together their top insights in one place to help your business start off 2022 on the right track.

Managing Freelance Writers: How To Find, Train & Retain Top Talent

Freelance writers can greatly increase ROI, but managing them can be a full-time job in and of itself.

However, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges.

SEJ VIP Contributor Ron Lieback walks you through how to find and train freelance writers – and let them go, if needed.

How To Create A Winning Local SEO Content Strategy

When it comes to local SEO – tactics like directory optimization, Google Business Profiles, and locally run ads are just the beginning.

Content plays a bigger role than you might think and should be a key component of your local SEO strategy as well.

SEJ VIP Contributor Jason Hennessey teaches you how to leverage content for your local SEO strategy and drive more visitors to your local business.

Social Media

4 New Twitter Updates Including Video Replies & More

Every social media platform wants to latch onto some of TikTok's resounding success, and Twitter is no exception.

Now, on iOS, you can react to a tweet in the form of a TikTok-like video.

Twitter is also testing a bunch of new changes that may become permanent in the future. Here's a recap of all the updates.

Instagram To Show More Content From People You Don’t Follow

Instagram plans to add more content recommendations in your feed from accounts you aren't already following.

That could end up being a positive thing for new Instagram accounts looking to build their audience.

Also, the chronological feed is coming back, which features content only from the people you're following. Read all about the upcoming changes to Instagram.

Upcoming Events

January 19
How We Built 600+ Links in 30 Days & You Can, Too [Webinar]
Topic: Link Building • Sponsor: PureLinq

January 21
The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Live Q&A]
Topic: Digital Experience • Guest: Ann Handley

January 26
KPIs & Metrics That Matter For Digital Marketing Success In 2022 [Webinar]
Topic: Marketing Analytics • Sponsor: CallRail

February 2
Top 4 Link Building Mistakes To Avoid In 2022 [Webinar]
Topic: Link Building • Sponsor: Page One Power

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Google: One Part Of Site Can Hurt Entire Site Quality [SEJ Weekly]

SEO

Google: One Part Of Site Can Hurt Entire Site Quality

8 Quick SEO Wins For Your Brand New Website

6 Expert Tips For Small Business SEO Strategy In 2022

Popular Posts In The Last Week

Content Marketing

Managing Freelance Writers: How To Find, Train & Retain Top Talent

How To Create A Winning Local SEO Content Strategy

Social Media

4 New Twitter Updates Including Video Replies & More

Instagram To Show More Content From People You Don’t Follow

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