What's Covered?

What is customer feedback?
An overview of customer feedback: What it is, the stakeholders involved, the most important types of feedback, and how to use it for business growth.

Customer feedback and product lifecycle
The product lifecycle is the journey each product takes from the inception of an idea all the way through to a product’s retirement. Each stage of the lifecycle presents various opportunities, risks, and challenges in terms of collecting customer feedback.

How to avoid the most common mistakes when collecting feedback
What tools should you use to gather customer feedback? You should also pay attention to the most important, yet common, mistakes to avoid when you start collecting feedback.