Product Collective - Product Management in 2022 🔮

Product Management Predictions for 2022

Last week we looked back at some 2021 predictions to see how well people did predicting the future. This week, here’s a look at what people are predicting for the product management world in 2022.

Win prizes when you refer this newsletter to your friends:
SUBSCRIBE TO THE #1 PRODUCT NEWSLETTER TODAY

Product management in 2022. Most product teams are making strides towards being user-centric rather than just churning out features based on static release plans disguised as roadmaps. Leaders realize they should add value to the user, rather than just hit releases. 2022 is going to be no different, but the pressure is now on for businesses who haven’t adopted this user-centric approach to do so using data driven insights and analytics, and UX research and design. Oh, and don’t forget about the product talent shortage. With all that in mind, Riana Butler projects what 2022 will look like for product managers and how they can prepare.

(via @MaxwellBondUK)

6 Product management trends to track in 2022. As 2021 draws to a close, the folks at 280 Group are looking ahead at the coming year, and spotting key trends they feel will have the biggest impact on Product professionals across industries. Here’s a look at the six product management trends they’ve identified as gaining momentum heading into 2022.

(via @the280group)

Continues below...

It's never too early to get excited for the next global edition of INDUSTRY: The Product Conference! Join us on September 19-21 for 1/2 day Workshops, 30+ Sessions, Roundtable Discussions... and of course the usual great food, drinks, and good times you've come to expect at INDUSTRY. 
REGISTER TODAY & SAVE

2022 Wild Predictions

Almost every newsletter, podcast, and blog seem to kick off 2022 with their predictions for the year. Heck, we even did this on our Rocketship.FM podcast.

I thought I’d do something a little different here, though. Here, I give you some 2022 wild predictions for 2022 in tech. Are these things likely to happen? Probably not. But then again, all of these aren’t so far off where they can’t happen. You never know, right?

A DAO missed out on the Constitution, but one buys a sports team instead. Many of us followed the ConstitutionDAO story. They were unsuccessful in landing the US Constitution (although, they were successful in creating the latest memecoin). But what about a sports team? A DAO probably isn’t going to land a team from one of the big 4 professional sports teams (even though one is already trying to). But might it be possible for a DAO to scoop up a Minor League Baseball team? Those teams are already all about wild and crazy promotions. I could totally see them being DAO-friendly just for the attention. 

WeWork becomes the hottest company – again – by the end of 2022. This would be crazy, right? But think about it – most companies have now accepted that their employees want remote work to be a permanent thing. But does this mean people want to work from home all the time? I don’t know about you, but the last two years have felt like Groundhog’s Day for me. I love remote work, but that doesn’t mean I love never leaving my house. It’s nice to have someplace to go. There was a lot wrong with the WeWork model, but the demand for co-working spaces should be stronger than ever. Maybe WeWork writes its own comeback story? 

Beanie Babies come back big time. I know it’s not tech. But look, if sports cards and even retro video games became hot again… why not beanie babies? Maybe they’ll be an NFT.
¯\_(ツ)_/¯

So that’s it – my three wild predictions for 2022. Have any of your own to add? @ me here

If you’ve been wondering how to invest in analytics, this research-based guide will take you through the four steps to finding the right solution for your application that will drive the most value. Based on insights derived from industry professionals, this e-book uses first-hand experiences to help inform your analytics strategy.
DOWNLOAD NOW
The New York Product Conference, now powered by INDUSTRY, returns from an in-person hiatus on April 7th. 400 attendees will be treated to a day of 12 inspiring mainstage talks, ample food and drink, plus an INDUSTRY favorite -- detailed notes of every session.
REGISTER TODAY & SAVE

Product management leaders should make 2022 the year of customer value. The end of the year is the time to set goals for the coming year and to reflect on what you would like to have accomplished when you think back to those goals. There are KPIs to achieve and roadmap goals, but there are also behaviors that product management leaders must guide to ensure growth in the years to come. Lisa Singer shares three recommendations to consider as you develop your annual plan.

(via @forrester)

Product management trends and challenges in 2022. Recent airfocus research with product managers in the US and UK found that adopting product-led growth models was the main industry challenge for 40% of respondents. It’s something that they’ve been hearing more and more over the past 18 months and it’s a topic they asked Lisa Mo Wagner, product coach at codecentric AG, to weigh in on. Here is Lisa’s take on product management trends for 2022.

(via @airfocus)

What does 2022 hold for product management?. Who’s excited to finish 2021? It’s had ups and downs, but overall has been a frustrating year for the world. Fortunately, a new year and a new start are around the corner. Here’s Penelope’s predictions for what is coming for us in product in 2022.

(via @penelope_l)

Managing Products in Entirely New Categories

Managing Products in Entirely New Categories

Wednesday, January 19th @ 1:00 PM EST

It'd be nice if we could predict the future as Product Managers, but as we all know — that just isn't possible. However, sometimes, we sort of have to. When we're creating products for entirely new markets and categories… we're responsible for making decisions on how our customers, users, and entire markets will act. And that's hard. In this discussion, we'll dig into all of this and more — and make time for your questions as well.
REGISTER FOR FREE
Product Collective Referral Program
The Product Collective community is growing every day, now with over 31,000 members. Are your friends and colleagues enjoying it too? If you have yet to spread the word, perhaps this will help -- you can now win prizes (see below) based on how many people you refer.

Your referral link is now active. Simply forward this email to as many people as possible and have them use the button below to subscribe. 
SUBSCRIBE TO THE #1 PRODUCT NEWSLETTER TODAY
WHAT TO TELL YOUR FRIENDS:
Product Collective is an initiative to connect software Product Managers from across the world - online and at our INDUSTRY conferences held in Cleveland, New York, Ireland, and virtually several times a year.

Membership is free and you get:
  1. A newsletter each and every Friday centered around an important product topic, like roadmapping, strategy, and analytics.
  2. Access to a thriving Slack group with thousands of others to share advice, tips and get feedback on your work.
  3. Plus, invitations to exclusive video chats, special member privileges at the conferences we hold in the United States and Europe, and more!
PLUS, as a member, you can also take part in our referral giveaway program.

Our Member Dashboard is coming soon, but you can see some of the cool swag you'll be able to get your hands on here:
5 Referrals
FREE ACCESS TO INDUSTRY ON DEMAND

Get forever-free 100% free access (worth $9.99/month) to INDUSTRY On Demand. Enjoy over 100 hours of videos that will help you level-up your Product Management skills.
10 Referrals
EXCLUSIVE STICKERS

Put these custom-designed stickers on your laptop and show that you are a creative force of a Product Manager.
25 Referrals
PREMIUM SOFT TEES

Once you put on one of these luxuriously soft tees, featuring the 'digital smoke' synonomous with Product Collective's INDUSTRY conference, you won't want to take it off!
50 Referrals
FREE TICKET TO INDUSTRY: The Product Conference

The big one! For the top referrers amongst us, you have the chance to get a FREE ticket to INDUSTRY (valued at up to $1,000). Whether you join us in Cleveland, New York, or Ireland, your ticket will be waiting for you.
SUBSCRIBE TO THE #1 PRODUCT NEWSLETTER TODAY





 
Don't want to receive this newsletter each week?
You can update your preferences or unsubscribe from this list altogether (you'll miss invites to online video interviews, INDUSTRY: The Product Conference promos, etc.). 

Key phrases

Older messages

Speak live at INDUSTRY: The Product Conference in September

Thursday, January 6, 2022

CALL FOR SPEAKERS GLOBAL 2022 We take great care in crafting the programming for INDUSTRY: The Product Conference by personally inviting product leaders that have inspired us to speak. But we also know

You're invited -- entering new markets & learning from gaming

Thursday, December 30, 2021

What Product Managers Can Learn from Gaming Wednesday, January 5th @ 1:00 PM EST It's true that a B2B Enterprise SaaS application is much different than, say, a video game. However, there's

👈 Looking back, looking forward 👉

Tuesday, December 28, 2021

As we close out another year, it's worth pausing to realize all that's happened in 2021. And to look ahead to 2022 where there is even more planned for the community we have served for the past

Were they correct⁉

Thursday, December 23, 2021

Looking Back at 2021 Predictions The end of the year is traditionally a time when people will reflect back on the year that was and look forward to the year that will be. This week we're doing the

🏆The best of the year pt 2

Friday, December 17, 2021

Favorite Posts of the Year - Part 2 While we love to point you to great resources from across the Product Management web, we're also pretty proud of the posts we publish right here on Product

The curious case of the Raspberry Pi in the network closet (2019) — and €2.6M spent for a book at auction, believed they would own the IP

Monday, January 17, 2022

Issue #651 — Top 20 stories of January 18, 2022 Issue #651 — January 18, 2022 You receive this email because you are subscribed to Hacker News Digest. You can open it in the browser if you prefer. 1

Ranked | Nuclear Power Production, by Country ⚡

Monday, January 17, 2022

Nuclear power accounted for 10% of global electricity generated in 2020. Here's a look at the largest nuclear power producers. View Online | Subscribe Presented by: What's Driving the Latest

JSK Daily for Jan 17, 2022

Monday, January 17, 2022

JSK Daily for Jan 17, 2022 View this email in your browser A community curated daily e-mail of JavaScript news Introducing the JavaScript Signature Pad Control in Essential JS 2 The JavaScript

Top 3: CSS in 2022, websocket handbook and learn how your org works

Monday, January 17, 2022

3 best articles I read this week ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Daily Coding Problem: Problem #650 [Hard]

Monday, January 17, 2022

Daily Coding Problem Good morning! Here's your coding interview problem for today. This problem was asked by Google. Let A be an N by M matrix in which every row and every column is sorted. Given i

Annual State of the Noonion Address

Monday, January 17, 2022

Ain't nothing to see here, folks... (NAAHHHT) 🤞 Doubling Revenue 5th year in a row, Product Renaissance, & Profitability! WELCOME TO TWENTY TWENTY NOON Hello 👋 , YAY! Here's your bumper

Stop Shutting Down Your Windows PC

Monday, January 17, 2022

Did You Know?: Mount Wingen, located near Wingen, New South Wales in Australia, is better known as Burning Mountain because of the smoldering coal fire found in a seam beneath it. Scientists estimate

The tech jobs boom is beginning to cool. And employers are changing their hiring tactics

Monday, January 17, 2022

SSDs and GPUs heading for a speed boost as new standard doubles bandwidth... ZDNet Facebook Twitter LinkedIn ZDNet Insights January 17, 2022 The tech jobs boom is beginning to cool. And employers are

What the best managers do

Monday, January 17, 2022

Sometimes the best way to add value as a manager isn't to fix but to coach. Hiten's Pick The Most Important Quality in a Mentor or Coach This week, one of my favorite tweets comes from Adam

North Korean Hackers Stole Millions from Cryptocurrency Startups Worldwide

Monday, January 17, 2022

The Hacker News Daily Updates Newsletter cover The Best Endpoint Security Software for Small Business--Buyers Guide 2020 Find out about the prevailing cyberattacks on small businesses and which