Product Collective - Product Management in 2022 🔮

Product Management Predictions for 2022

Last week we looked back at some 2021 predictions to see how well people did predicting the future. This week, here’s a look at what people are predicting for the product management world in 2022.

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Product management in 2022. Most product teams are making strides towards being user-centric rather than just churning out features based on static release plans disguised as roadmaps. Leaders realize they should add value to the user, rather than just hit releases. 2022 is going to be no different, but the pressure is now on for businesses who haven’t adopted this user-centric approach to do so using data driven insights and analytics, and UX research and design. Oh, and don’t forget about the product talent shortage. With all that in mind, Riana Butler projects what 2022 will look like for product managers and how they can prepare.

(via @MaxwellBondUK)

6 Product management trends to track in 2022. As 2021 draws to a close, the folks at 280 Group are looking ahead at the coming year, and spotting key trends they feel will have the biggest impact on Product professionals across industries. Here’s a look at the six product management trends they’ve identified as gaining momentum heading into 2022.

(via @the280group)

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2022 Wild Predictions

Almost every newsletter, podcast, and blog seem to kick off 2022 with their predictions for the year. Heck, we even did this on our Rocketship.FM podcast.

I thought I’d do something a little different here, though. Here, I give you some 2022 wild predictions for 2022 in tech. Are these things likely to happen? Probably not. But then again, all of these aren’t so far off where they can’t happen. You never know, right?

A DAO missed out on the Constitution, but one buys a sports team instead. Many of us followed the ConstitutionDAO story. They were unsuccessful in landing the US Constitution (although, they were successful in creating the latest memecoin). But what about a sports team? A DAO probably isn’t going to land a team from one of the big 4 professional sports teams (even though one is already trying to). But might it be possible for a DAO to scoop up a Minor League Baseball team? Those teams are already all about wild and crazy promotions. I could totally see them being DAO-friendly just for the attention. 

WeWork becomes the hottest company – again – by the end of 2022. This would be crazy, right? But think about it – most companies have now accepted that their employees want remote work to be a permanent thing. But does this mean people want to work from home all the time? I don’t know about you, but the last two years have felt like Groundhog’s Day for me. I love remote work, but that doesn’t mean I love never leaving my house. It’s nice to have someplace to go. There was a lot wrong with the WeWork model, but the demand for co-working spaces should be stronger than ever. Maybe WeWork writes its own comeback story? 

Beanie Babies come back big time. I know it’s not tech. But look, if sports cards and even retro video games became hot again… why not beanie babies? Maybe they’ll be an NFT.

So that’s it – my three wild predictions for 2022. Have any of your own to add? @ me here

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Product management leaders should make 2022 the year of customer value. The end of the year is the time to set goals for the coming year and to reflect on what you would like to have accomplished when you think back to those goals. There are KPIs to achieve and roadmap goals, but there are also behaviors that product management leaders must guide to ensure growth in the years to come. Lisa Singer shares three recommendations to consider as you develop your annual plan.

(via @forrester)

Product management trends and challenges in 2022. Recent airfocus research with product managers in the US and UK found that adopting product-led growth models was the main industry challenge for 40% of respondents. It’s something that they’ve been hearing more and more over the past 18 months and it’s a topic they asked Lisa Mo Wagner, product coach at codecentric AG, to weigh in on. Here is Lisa’s take on product management trends for 2022.

(via @airfocus)

What does 2022 hold for product management?. Who’s excited to finish 2021? It’s had ups and downs, but overall has been a frustrating year for the world. Fortunately, a new year and a new start are around the corner. Here’s Penelope’s predictions for what is coming for us in product in 2022.

(via @penelope_l)

Managing Products in Entirely New Categories

Managing Products in Entirely New Categories

Wednesday, January 19th @ 1:00 PM EST

It'd be nice if we could predict the future as Product Managers, but as we all know — that just isn't possible. However, sometimes, we sort of have to. When we're creating products for entirely new markets and categories… we're responsible for making decisions on how our customers, users, and entire markets will act. And that's hard. In this discussion, we'll dig into all of this and more — and make time for your questions as well.
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