Oh, hello. You're receiving this welcome email because you subscribed to my newsletter about an hour ago.

I send The Menu every other Sunday. Depending on when you joined, you'll hear from me again soon or not for another 13 days.

So let's get you up to speed.

How you know me: We might be friends. You might know me on Twitter. Or you might know me from my day job; I run marketing for audience research startup SparkToro. I write about marketing, content, career advice, and life.

What's in this for you: You tell me, Reader. If there's something you'd like to learn from me, reply to this email and let me know.

Meantime, here's content you can choose from, depending on your needs...

Total read time of this email: 4 minutes.

🍎 Marketing resources

​Think beyond SEO with content marketing: It can take 6 months before you start seeing measurable impact on SEO. Use content to power your entire marketing strategy — and you'll get faster ROI. [Blog]

​Influencer marketing is more than partnering with celebs: Try looking at everyone in your audience as an influencer. I explain why and how in Adweek and on Twitter. [Thread]

​Every scrappy marketer or creator needs a toolkit: This is my thread of threads to help you be a well-rounded creator. I cover cold outreach, messaging, sourcing guest speakers, and how to never run out of ideas. [Thread]

💼 Career advice

​Pivot into marketing: Marketing is my third career. Here's how I stumbled into it, and how you can apply my learnings to your own career. [Thread]

​Questions to ask in a reference check: One non-intuitive aspect of being a people manager? Knowing how to ask effective questions during reference checks. Consider any or all of these. [Thread]

​How to transfer out of community college: It is absurd that our adult lives are decided by an 18-year-old version of ourselves. And in doing so, we push young people into massive debt by urging everyone to go straight to a university. There's another way. Here's how I only spent $30k on my degree from a top university. [Blog]

🌎 How I see the world

​Normalize the change you want to see: Shaming doesn't work. Did it work when your parents nagged you to clean your room? If you want to change people's minds, there are 3 necessary elements. I break them down in this short blog post. [Blog]

​Asian hate was always here: A deeply personal reflection on being Filipino American. [Blog]

​Love where you live: You don't need to own a house to love your home. In this essay, I talk about what home means to me and moving at peak pandemic. [Blog]

🍳 Recipes

​Food advice from food writer Jonathan Gold: Gold is one of my biggest culinary influences, and I got to meet him when I was a test kitchen cook at the Los Angeles Times. I asked him for books to read to improve my food knowledge, and he generously shared his list. [Blog]

I don't post recipes on my blog. Haha. So here are my favorite recipes over the past year, via links to past editions of The Menu:

• ​Garlic noodles​
• ​Kefta kebabs​
• ​Chicken & rice soup​
• ​Bulgogi shepherd's pie​
• ​Maple whiskey sour​

☀️ That's all!

Most of my newsletters are not this dense.

My format consists of a thought on marketing or creating, a screenshot DM interview with a cool person, 4 links, and an original recipe.

Thank you for subscribing.

There are tons of newsletters out there, and I'm grateful you chose mine. I try to make sure each of these editions are truly worth your time and energy.

"See" ya soon!