You're invited -- product launch lessons & positioning

Lessons Learned after Launch

Wednesday, February 2nd @ 1:00 PM EST
Amanda Goetz and her team at House of Wise, a luxury CBD and wellness brand, soft-launched at the end of 2020 — with a full rollout in mid-2021. Nearly a year after the soft launch, what lessons are there to be learned in launching a brand new product? How do you test early hypotheses? When is it time to pivot, persevere, or double down? We'll discuss all of these questions, and more!
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From Product Positioning to Product Storytelling

Wednesday, February 16th @ 1:00 PM EST
Product positioning is an incredibly important part of product management and product marketing. After all, if our product is positioned incorrectly, it may as well not even exist at all. April Dunford's book, Obviously Awesome, has quickly become one of the most helpful books for product people and product marketers when it comes to understanding product positioning. But how can you truly translate that positioning into useful storytelling? How can your product, sales, and marketing teams all align on a powerful story that can be used to communicate to customers and sell more product?
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Engineers are your friends

Friday, January 21, 2022

Working with Engineers As a product manager, you get the opportunity to work with a wide range of people, including customers, business people, designers, and of course engineers. And as you've

Free ebook -- customer feedback for business growth

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How To Use Customer Feedback for Business Growth We present to you another collaboration from airfocus and Product Collective, this time to take a look into all the core topics of customer feedback:

Connect with 10,000s of other Product Managers

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Hi there, We hope you've been enjoying the Product Collective newsletter we send out each Friday, as well as the several live video chats we host each month. Today, we wanted to share another high-

You're invited -- The rise of the Outbound Product Manager

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The Rise of the Outbound Product Manager: Equal Parts Customer Development & Design Partnership Wednesday, January 26th @ 1:00 PM - 2:00 PM EST ATTEND ONLINE It used to be the case that a "

🎨  Product design

Friday, January 14, 2022

Working with product designers Working with product designers Product managers work closely with product designers on a regular basis. As with any close working relationship, product managers and

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