16 small business resources for entrepreneurs 🚀
Happy Friday 👋
We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.
Bookmark this list, and return to it again and again as your business evolves.
⚡️ What's New at Buffer As a first-time entrepreneur or business owner, it's easy to get overwhelmed by the plethora of advice, books, blogs, and ideas on how to start and manage a business. So, we scoured the internet, so you didn't have to. In this article you can find all our favorite resources. The best business names are clear, memorable, and give your company room to grow. They also stand out from your competition and resonate with you — it’s your business, after all. Here's what to avoid when choosing a name for your business. We’re three months away from having operated by a four-day workweek for two years. We recently ran an internal survey to check in with the Buffer team on how many days they are working, if they feel happier and more productive, and finally, if they are able to get the work required of them completed in four days. Here are the results. We’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. Separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. A branding expert shares how to build them both, strategically.
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Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.
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How to grow your social media presence in 2022 ✨
Friday, January 21, 2022
Read our comprehensive guides (+ best practices) to growing on Instagram and Facebook as a small business owner. Image Happy Friday 👋 Growing on social media can be really easy if you have an
Need some help planning your content? 🎨
Friday, December 24, 2021
A few of my favorite posts that'll help you keep your feeds feeling fresh and engaging for your audience. Image Happy Friday 👋 Looking for inspiration for your next social media post? Here a
How to do market research in 5 steps 🕵️
Friday, December 17, 2021
Image Happy Friday 👋 As a small business owner, getting to know your target audience is the single most important thing you can do to attract and delight customers, launch high-value products, and
The 3 marketing metrics every small business needs to track 📈
Friday, December 10, 2021
Image Happy Friday 👋 I get it... who realistically has the time to learn what each marketing metric means and how to track them? We've done the research for you and narrowed it down to the top
Facebook marketing for small business: how to grow in 2022 and beyond 🚀
Friday, December 3, 2021
Image Happy Friday 👋 Any business can do well on Facebook — whether you own a local tea lounge, ecommerce store, hair salon, or landscaping business. If your customers are on Facebook, you can be
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