The 3 marketing metrics every small business needs to track 📈

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I get it... who realistically has the time to learn what each marketing metric means and how to track them? We've done the research for you and narrowed it down to the top three most important marketing metrics that give you actionable insights on how to grow your business.

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📈 The Most Important Marketing Metrics Every Small Business Needs to Track

In this guide, we’ll show you the top three most important marketing metrics you should be tracking for each channel (and how to do so). We’ll also share the best metrics to track your overall marketing return on investment (ROI).

🎥 Instagram for small business: How to grow in 2022 and beyond

Any business can do well on Instagram — whether you own a local book shop, e-commerce store, landscape business, auto repair shop, or yoga studio. If your customers are on Instagram, you can be successful on Instagram.

But, if you only have time to invest in one or two social media platforms, then you need to make sure that Instagram is popular with your prospective customers. Here are a few ways to find out.

💡 4 Tips for Consistently Generating High-Quality Social Media Content for Your Small Business

There are a lot of great ways to come up with content ideas that don’t require an entire social team. Here are a few ideas that I’ve seen work over the years.

💌 How To Do Email Marketing for Small Businesses in 6 Steps

This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales.

📣 How to Create the Perfect Facebook Business Page to Promote Your Small Business

It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience.

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