Growth Notes from Hypefury - February edition 📖

Growth Notes turns one today!

12 months, 12 editions, 60+ growth and writing tips, 70+ examples, and 100k+ emails sent.

Thank you Reader for being a part of this journey. Let’s get into it!

Three Growth Tips 🌱
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1. One Twitter experiment every month

Twitter is a platter of many things - replies, DMs, good tweets, threads, connections. And if you wanna succeed you have to show up every day. In all honesty, this may be frustrating or like a chore for you.

That’s why only 0.68% of all Twitter accounts have more than 1,000 followers.

One idea to be consistent and try all “growth hacks” is to do ONE experiment every month.

You don’t have to spread yourself too thin by doing everything but only one thing for 30 days straight.

Who knows one of your experiments may end up becoming your mojo and voice.

Some mini-experiment ideas -

• One mini thread every day
• One (your niche) tip every day
• DMing one new friend every day
• Launching one small product every day
• Three tweets every day
• AMA on (your niche) every day
• Curating top threads every day

30 days is enough time for you to really experiment and fire up the algorithm. What also happens here is your audience learns your actions. They get used to seeing this from you every day and you slowly build your identity in their minds. Come to think of it, the widely successful ship 30 for 30 is also an example of this ;)

2. Your niche and content buckets + automating everything

Look, niching down is hard. What’s harder is sticking to it, sticking to what you’ve written in your bio and what the audience expects from you. You don’t wanna end up crushing under the weight of how many types of tweets you should write.

So, lemme tell you a secret.

Read your top 50 tweets.

​Use this search on Twitter - “from:<yourusername> min_faves:50”

See what broad buckets they are in - Good morning tweets, self-help, shit posting, writing, making money, biz talks, marketing etc.

Choose 3 buckets you want to be known for.

We’re not choosing a hard and fast niche here, but three broad categories.

Write 30 tweets on each.

30 tips, ideas, anything.

90 tweets done. Now all you need is to schedule these 3 buckets across the week, so you tweet twice a day.

You’ve legit automated -

• showing up every day
• Niche-ing
• Providing value

Here comes my hot tip -

Instead of manually thinking and scheduling, you can use Hypefury's Recurrent posts.​

Set the category of every tweet.

Add some tweets in each category. 30 will be a good number if you wanna tweet each category twice a week.

Schedule the categories.

Hypefury picks up any tweet from the category when the time comes and posts it.

Even if you forget to add more, Hypefury will repurpose them AS NEW TWEETS.

Worried about engagement? Don't. This is a screenshot of one of Rob's recurrent posts.

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You can go off Twitter and it’ll still be running.

Effing magic.

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3. Your first product

We’ve been sharing this newsletter for a whole year now. If you’ve followed till now, you might have a good audience base by now. Even >500 will be great.

I now suggest you to create your first product.

Why?

• To establish your niche
• To feel the power of Twitter
• To add it to your bio/portfolio

You don’t have to do anything fancy. You only have to compile what you’ve learned.

Some simple first product ideas

• A checklist (of resources, steps, tips)
• Format list (of tweets etc)
• Top __ threads/resources/books
• A simple notion template

You can then drop it on Gumroad or even on Twitter directly.

Give it away for free. It will serve as a lead magnet for future things.

People who will come to your profile will download it and you can collect their emails.

You also have a high chance of going viral if it’s a free giveaway.

An example tweet -

This might also make you your first online dollar ;)

Oh and if you think you’ll have to DM them all manually, nah nah.

We just launched our Auto DMs which will do that for you :)

Whip a notion template, ship it, write this tweet and wait for the magic to happen.

Will recommend you do it with at least 500 followers. Your tweet needs reactions in the first 60 seconds to heat up.

​Try Hypefury for free here!

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Two Tweet Writing Tips ✍️
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1. Thread hook formats

Two threads have high chances of going viral

• The experience thread - where you share your lessons
• Curated thread - where you share top resources (podcasts, tweets, threads)

The chances of your thread going viral is heavily dependent on your hook.

You only have 2 seconds to grab someone’s attention so it better be a good one.

Here are some hook formulas for each of them -

The experience thread -

“I have [years] of experience and done [number] [market term of your work]

Here are [number] lessons/mistakes/tips to [good outcome] ”

Jeremy Moser @jmoserr I've done copywriting for 100s of landing pages and home pages. Here are 10 landing page copywriting tips for more conversions: May 19th 2021 1,213 Retweets 5,664 Likes

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The curated thread -

“If you do it right, [niche] will [great outcome]

But 96% of people suck at it.

Here are [number] [resource] that will make you smarter”

You can start with a bold statement as well, like the example here.

Easlo @heyeaslo Twitter is free university. But 98.8% forget 20% of what they read. Here are 10 threads you must re-read: December 31st 2021 3,631 Retweets 13,370 Likes

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You can make more of these formulas by studying viral thread hooks.

We’ve collected 101 Viral thread hooks for you. Get them for free right here.​

2. Memes

I know it’s not a tweet writing tip :p but you can’t deny the power of good memes.

They make you go “lol that’s me”, are funny, entertaining, and will make people respond.

Be it your startup brand or personal brand, memes can take your name to the moon.

​Dagobert has used funny and highly relatable startup memes to get the first customers for his startup logology.

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Dagobert Renouf @dagorenouf Most startup founders need to make that mistake at least once 😂 pic.twitter.com/sm4cmjI8QS December 3rd 2021 453 Retweets 2,583 Likes

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If you want to start making memes, all you need is

• A list of pain points in your niche
• Templates

Criss-cross them and you’re good to go.

You can find meme-able templates on Instagram, Pinterest and Reddit.

You can use Kapwing, meme generator and canva to make them.

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Folks under 10K you should follow right away!🌟

​Andrew - Copy and Conversions ​

Andrew is a master at writing copy and conversion optimisation. If you know nothing about copywriting and marketing, go binge read his profile. Every thread that he writes, he dives into the whats, whys and how of sales and copy. Overall, he tweets about writing, marketing, and persuasion. His "Quick Copywriting Tip" tweets are a creative trademark where he shares one writing concept everyday.

Andrew | Copy & Conversions @AndrewWriteCopy 15 Conversion Boosters Want to improve your sales page conversions? Here are 15 of my best techniques for doing just that. // THREAD // November 28th 2021 48 Retweets 174 Likes

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​Samantha - Creator Mindset and Motivation ​

Samantha is a creational optimist. She started her creator journey on a writing cohort and is crushing from then. Her twitter presence is focused on motivating and inspiring creators like her. She also runs a FREE 30-day creator accountability group where creators grow, engage and have fun collectively. To add to her energy, Samantha has as of yet been on 100+ Twitter spaces (wow). She now hosts a weekly Twitter Spaces - "Creator MeetUp" every Wednesday for creators to interact and learn. If you want to grow as a creator, Samantha's profile is your one stop.

🟣Samantha | Creator Mindset + Motivation @samanthademers The hardest thing in becoming a creator? Hitting publish. → You’ll think it’s cringy. → You’ll feel like an imposter. → You’ll think it’s embarrassing. → You’ll want to skip it and try again tomorrow. Don’t listen. YOU MUST PUBLISH. If you don’t start now, you won’t. January 22nd 2022 25 Retweets 129 Likes

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​Three Favourite Tweets from last month💙

1. Sahil shares a solid list of life rules we should be breaking -

Sahil Bloom @SahilBloom Life rules worth breaking: January 22nd 2022 3,284 Retweets 12,637 Likes

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2. Josh shares the best strategy to write your sales page -

Josh Spector @jspector Write a list of every reason why someone might not buy your product. Then, come up with a counter argument to each of them. Then, incorporate those reasons on your sales page. January 24th 2022 2 Retweets 43 Likes

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3. Justin’s journey of $1.7M online in 3 years -

Justin Welsh @JustinSaaS I made $0 online in 2019. 3 years later: - 100M+ impressions - $1.7M in online income - 4 successful revenue streams What changed? I started writing online every day. Here's my simple 4-step process. [Short 🧵] January 26th 2022 1,430 Retweets 9,298 Likes

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Lots of reading! It's time to hear gems on our Podcast 🔊

On Hypefury Presents podcasts, we talk with people building audience, products, and money on Twitter.

This month's feature is Insha Ramin.

She talks about how she grew from 0-50k followers in 8 months and landed a job through Twitter.

We go deep into the strategy of creating niche specific content that hooks readers and how to potentially create career opportunities from your personal brand.

Click this preview and be a part of the show.

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That’s it for now, everyone!

We’ll meet again next month with some more of this!

Feel free to reply to this mail. Waiting to hear from you :)

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Cheers from Arunima, Samy and Yannick 🥂

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