Shopify Dispatch Issue #449 - Avoid IP redirects, EU Accessibility Act

Issue #449 - May 1st, 2024

Avoid automatic redirection based on IP address

Ilana Davis writes about how automatic IP redirection is bad for SEO.

I wish Shopify would follow the rules about it instead of letting stores break their entire domains. Feels like they flip-flop every year since I started paying attention.

E.U. Accessibility Act Impacts Global Merchants

Bet Hannon highlights the upcoming EU Accessibility Act that comes into effect in 2025. This could become a major issue for Shopify and Shopify themes (not even counting the number of lawsuits in the US).

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

Tracking historic customer segments automatically

New product demo data added to Repeat Customer Insights

Send reminder emails to one-time customers

Stop promoting products that don't create repeat customer

Eric Davis

Older messages

Shopify Dispatch Issue #448 - Low-cost items, PCI DSS v4 in Shopify

Wednesday, April 24, 2024

​ Issue #448 - April 24th, 2024 Your Low-Cost Items Kevin Hillstrom writes about having a low-cost product that's loved by customers and keeping it low-cost. This is why Costco's $1.50 hot dog

Shopify Dispatch Issue #447 - First-party data, AI in Google results

Wednesday, April 17, 2024

​ Issue #447 - April 17th, 2024 What is First-Party Data? A Complete Guide on Data Holly Stanley writes about first-party data and how to use it on Shopify's blog. Analyzing the first-party data

Shopify Dispatch Issue #446 - Shopify SEO, Your own event

Saturday, April 13, 2024

​ Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features

Shopify Dispatch Issue #445 - Site speed scores

Wednesday, April 3, 2024

​ Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your

Shopify Dispatch Issue #444 - Create a marketing strategy

Wednesday, March 27, 2024

​ Issue #444 - March 27th, 2024 How to Create a Marketing Strategy: 7 Steps Michael Keenan writes a guide for to getting started with a marketing strategy. Planning is great but more often than not,

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