☕ Marketing Roundup - Weekly Marketing Strategies - Issue 13

My fellow marketers,

We're onto Week 13 of the weekly marketing roundup email.

A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

This weeks content:

Stupid simple system for ranking your blog on Google

Wealth Wednesday Live Call

Weekly Roundup

Stupid simple system for ranking your blog on Google

I'm writing to the clock for this one, so it's going to be all killer, no filler. Let me know if you need clarification on anything.

Step 0: Know your niche

Look up YMYL. If you fit into a YMYL niche, this article isn't for you.
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Step 1: Keyword research

This is the foundation. You can have the best articles in the world, but if you choose high competition keywords, you've got no chance of ranking.

How to do it

The best way is (unfortunately) manual. Brainstorm "question words", e.g. who, what, where, when, why, how. Then brainstorm a few topics related to your niche. Then search: who + topic, is + topic, etc.

When you do this, you don't care about the results or the autocomplete suggestions. You're only looking for the "people also asked". If google's suggesting it, people are searching it!

Copy these terms into a spreadsheet. Use your brain, if you're in a micro-niche and the term is super specific, there's probably not enough search volume to warrant an article.
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Step 2: Validate your keywords (for volume)

Pull up google trends (US). Type your search query. Look at how much trends data there is.

Full data = massive term

Partial data = big enough term

No data = use your brain. The traffic equation, in this case, is (niche size) * (term specificity)

Again, use your brain. Trends don't understand searcher intent, so you may have to type a few variations of your search query.

Put your findings into the spreadsheet, and place your search terms into "traffic buckets".

Step 3: Validate your keywords (for competition)

Search your term. Look at who's competing for your search.

Harvard, .gov, .org sites, etc: stay away unless you have experience

Big blogs: stay away unless the term is big and you're confident you can write a better article

Small blogs: write

Forums, Reddit, Quora, etc: write ASAP (unless it's a situation where Google is looking for a discussion, e.g. a controversial topic)

Enter the competition level into your spreadsheet
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Step 4: Turn your spreadsheet into a hitlist

Order by traffic. Then look at the competition. Then prioritize your articles. Higher traffic = better, lower competition = better.
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Step 5: Write

Pick the low-hanging fruit first. Look at the headlines from the top results on google, and make yours better.

In your first couple of paragraphs, answer the query as directly as possible. If you're lucky, you'll win the snippet. Your tone should read like an encyclopedia. Google SEO is not the time for injecting personality into your writing!

Then, once you've answered the main question in a satisfactory way, your job is to dig out the next questions.

The easy way to do this is to search your query and look at the people who also ask. Turn these into your subheadlines.

Aim to hit 1200 words for simple queries, and 2000+ words for more complex ones.

You should write more than this, however, since you'll be editing your article before hitting publish (unlike me for this article lol)

Hope that helps! Good luck.

My friends! Every Wednesday I host a live call with all Utopians.

In the call, they can ask me questions about their business. Our goal is to level up and collectively progress together.

To listen to my last call, click here.

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