The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday February 11th, 2022. Hope you like it :)
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🎤 Listen to this email here:

Swipe:

This is a cool ad for a “Genuine Bell” phone from 1983.

It uses "text and arrow markup" to showcase the features and benefits of their phone.

If I were copywriter of this ad I would've added stuff like:
• Lasts 3x longer than other phones
• Clearest sound of any phone
• Withstands heavy use

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Thought:

I was about to drink one of those 5 Hour Energy things this morning and thought I’d make it more fun by serving it cocktail style!

I used:
• 1 Five Hour Energy
• Angostura bitters
• Lime juice
• Mint

Then shook it up in a shaker with ice and garnished with mint leaves.

To be honest it wasn't all that great, but I thought this was funny 🙂

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Uplifting

This was a fun project that took several hours but was totally worth it:

Laying down gym mats in my garage!

When I workout in the garage I have to be EXTREMELY GENTLE when setting weights down because steel on concrete is no bueno.

My buddy Sam put gym mats down and it made the garage so much more useable as a gym:

Neville Medhora @nevmed @Austen @tonal Check out what @theSamParr has going on....garage gym has become the new hangout spot! Good luck on yours :) pic.twitter.com/ahBDoQonZN Austen Allred @Austen Mini garage office/gym progress (feat @tonal) pic.twitter.com/HRrFJLNqQb May 21st 2021 0 Retweets 34 Likes

So I ordered from the same company (American Floor Mats) some industrial gym mats to cover the floor:

For some reason "gym mats" seem like they'd just be yoga mats or foam....but they weighed in at 700 lbs 😳

You have to fine-tune the mats by cutting them to length with a utility knife:

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The end result looked great!

The garage is normally a place to store random crap and cars, but this has started to turn into another room I use all the time.

P.S. All the furniture in there got a second life since being banished from the main house 😂

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Picture:

This Liquid Death (water brand) coffin was setup at a conference, and had Liquid Death water cans inside of a coffin with the quote “Murder Your Thirst” on it 😂

h/t @kevinleeme for spotting this.

The product is called "Liquid Death" so the whole coffin motif worked well and DEFINITELY stood out amongst all the booths.

Love the cleverness of this!

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Interesting:

This was a cool Tweet I saw:

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:​
– This is what I do
– This is what it does
– This is why it’s cool

Good Marketing Copy:​
– This is what you’re facing
– This is how I can help you solve that
– This is what differentiates me
– This is why this product is right for you
– This is my promise

Credit: @alexgarcia_atx​

If you notice the difference between the good and bad copy, it's that the good copy gives more information about how a product/service would help the end user more.

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Drawing:

This drawing for a mens coat and gloves looks very elegant and clean. It looks extremely real, but ultimately is a drawing.

This is from the Spiegel Holiday Catalog in 1943, and I love the simplicity of the picture and the easy pricing.

These mailed catalogs were basically the 1940's version of internet shopping.

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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