Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Welcome to the 74th issue of The Groove. If you are new to The Groove, read our intro here. If you want to read past issues, you can do so here. If somebody forwarded you this email, please subscribe here, to get The Groove in your inbox every Tuesday. Find me here or on Instagram, Twitter, or Facebook. |
HOW TO USE IMPROVISATION AS A CREATIVE BUSINESS TOOL |
Today I want to give you another excerpt of my book “How Creativity Rules The World: The Art and Business of Turning Your Ideas Into Gold” (HarperCollins March 15, 2022) that was published both in the print issue of this week’s Bloomberg Businessweek magazine and on their website. What I found exciting is that the editors at Bloomberg thought that the application of what I wrote in my book goes way beyond what we consider “artistic fields” and that my book is valuable regardless of your profession. |
Improv As a Tool to Face the Unforeseen |
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Jackson Pollock in his studio on Long Island in the middle of an action improv painting with his wife Lee Krasner on the background.
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Artists react, improvise, and make hundreds of moment-to-moment decisions about the best way to bring the project to a successful conclusion. Improvisation in art refers broadly to the practice of suddenly composing or inventing something new through a responsive departure from preformed plans or expectations. Improvisation in business is about reacting creatively to possibilities not previously envisioned. You have to be able to harness your tried-and-true methods and structures, the steps that you mapped out to get to your goal, and the knowledge you already have about your business to embrace the contingencies that will arise. You must take care of them quickly, sometimes in ways you hadn’t considered. This is improvisation. Improvisation isn’t a substitute for planning, but rather an instrument to be used in situations that catch us off-guard or when our strategies haven’t prepared us for an unforeseen circumstance. The paradox of improvisation is that the more prepared and competent you are, the more creative and unpredictable you can be. The greater your preparation, the easier it is to relinquish control. If you trust that you know enough about your craft or your business to come up with a new gesture, as abstract impressionist painter Jackson Pollock did, you can experiment wildly with a method you have before to see what happens. Leave a percentage of your project to chance, but be mindful that improvisation is not for every project. Know how to balance the stakes. An impromptu move can add that quality of surprise that keeps your clients wanting more, or it can save you at a moment’s notice. Using these elements of improvisation regularly will help you achieve mindfulness—the state of being present, focused, and aware. Mindfulness will increase your emotional intelligence, which will also lead to intuitive insights and creative breakthroughs. |
Why a Leader In Charge is Better than a Leader In Control |
When you accept the idea that there is improvisation in business, you become a leader in charge, not a leader in control. Too often, people think the leader should know everything and tell everyone what to do. A great leader, who is innovative and always looking toward the future, knows that sometimes their job is to ask the right questions and not have all the answers. It leaves room for improvisation. When you improvise, if you have the underlying knowledge, you give yourself permission to innovate and to move the needle quickly. Bob Kulhan is an adjunct professor at Duke University’s Fuqua School of Business. He teaches improvisation to students and executives. He asserts that in business, improvisation is “about reacting, being focused and present in the moment at a very high level.” We live in a time of constant change and uncertainty. The ability to react is necessary to finding solutions that fulfill the demands of the marketplace. One of the improvisational techniques taught by Kulhan, borrowed from American actor and coach Del Close and adapted to business, is the “yes, and” improv method. It starts with one person presenting an idea, or “offer”; the second responds “yes, and,” adding something. This can go back and forth multiple times and helps move your creativity forward. |
How Improv Took Me All The Way To Banksy’s Studio |
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A wall tagged and stenciled by Banksy in London.
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In 2011, two years after I had opened my business, improvisation served me well. An important client who lived in London called and said, “I want to buy a piece by Banksy. And I want to buy it directly from his studio. It is a gift for my husband’s birthday.” I got chills all over. I wanted to please the client, but her request seemed impossible. Banksy, the British street artist, prankster, and provocateur, always operated anonymously. I had no connection to him. Still, I answered, “Yes, sure, I’ll arrange something for you.” A million thoughts raced through my mind: How could I find his studio manager? Did he have one? Does Banksy even exist? I had a deadline to meet, which was fast approaching: the husband’s birthday. There was an email address listed on Banksy’s website, but I had a hunch that wasn’t my route. I closed my eyes for 10 seconds. In my mind, I saw the face of a Brooklyn-based street artist I had done business with. I had no idea if he knew Banksy, but I immediately texted him to explain the situation. He called me back right away wanting to know who the client was and what I needed. An hour later, I had an email from that street artist introducing me to Banksy’s studio manager, a woman in East London who replied cheerfully. We hopped on the phone, and she told me that Banksy had created a series of large paintings on wooden panels, some of which were sold, and the others were going to a museum show. “But I have one left that is a beauty,” she said. When I told my client, she asked, “Can I go and see the work at the studio myself?” Her request made me sweat profusely. The situation was quickly becoming more complicated. But I said, “Of course you can! Let me figure out the best way to do it.” I asked the studio manager if she’d be amenable to my client’s visit, and, thankfully, she agreed. A couple of days later, following cryptic instructions worthy of an FBI operation, my client went to Banksy’s studio. She loved the painting, and later that day, I helped her close the sale. |
• Use these five elements when improvising in business: • Be present and focused in the moment so that you know exactly when to improvise. • React quickly to what’s being given to you. • Be aware and adapt to how people around you react to your improvisation. That’s how you know if you are moving in the right direction or if what you are saying is not well taken. • Practice being a good communicator across the board. Choose the right words so that everyone understands what your improvisation is about. • Practice the “yes, and” technique. |
Thank you again for the incredible response to my book! Preorder it from Amazon, B&N or your favorite independent bookstore and claim FREE immediate access to my creativity online course broken down in practical modules, videos and PDFs to go at your own pace. I have now added more bonuses! If you preorder my book now, you get access to resources worth $647! Besides the core program, there is an entire program on creativity and money, a brand new 66-day audio program, 5 exclusive interviews with mega-successful artists and 3 exclusive interviews with brilliant creative leaders in other fields. You also gain access to the monthly group Zoom calls which are priceless! This program is guaranteed to spark a creative breakthrough in you, no matter what you do. Now for a limited time, you can get it during the preorder phase of my book at no cost. Read the many breakthroughs that past participants have experienced here. All you have to do is send your purchase confirmation to book@mariabrito.com and you will be in. All details are here. If you have preordered the book and are enjoying the course, tell friends about this amazing deal! |
Thank you for reading this far. Looking forward to hearing from you anytime. There are no affiliate links in this email. Everything that I recommend is done freely. |
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THE CURATED GROOVE
A selection of interesting articles in business, art and creativity along with some other things worth mentioning:
The past we think we know is wrong and so is the future.
Why Outside Perspectives Are Critical for Innovation Breakthroughs.
Facebook Has An Innovation Problem.
Bursts and explosions of creativity’: lessons from responsive governments.
Are cluttered minds more creative?
The rise of the immersive art experience.
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